United Way Announces 3 Year 5 Million Dollar Goal

United Way Announces 3 Year 5 Million Dollar Goal

In a departure from past practice, the United Way of Peterborough and District announced an ambitious but essential goal of $5,000,00.00 by 2023 on September 29, 2020.


The Campaign is led this year by long time Cabinet and Board member Marcus Harvey. “Our commitment to our Partners is for a 5-year cycle and it just made sense that we communicated a goal that underscored that commitment,” said Harvey. Coming off the success of the 2019 campaign which hit 93% of that year’s goal, Harvey noted, “the Board is committed to meet the increasing needs of our community. And I know together with this community, we will ensure the ongoing support that is needed for our Partner agencies.”

In the face of COVID-19 the United Way has had to reimagine the approach to its annual workplace campaigns. Many workplaces are still working remotely if at all, and the campaign had to tack to meet the challenges of these unprecedented times. A virtual tool kit has been developed along with videos from current donors, workplaces, and partner agencies. All will be shown throughout the coming months in a robust social media campaign.

An impassioned Jim Russell CEO of United Way revealed #unignorable theme attached to the campaign. Amid lawn signs Russell introduced the iconography that was developed for the United Way, to highlight the social issues that are critical for communities. Homelessness, partner violence, poverty, mental health, unemployment, being among them.

“We understand that people are uncertain, are bracing because of the exigencies of COVID-19. What is needed is to move from bracing to embracing the #unignorable. Our work on the campaign trail this year is to ensure people understand the ongoing need and challenges that these #unignorable social issue present. COVID-19 offers an opportunity to deepen in our sense of community, and we are here to once again thank the community for rising to the challenge of making sure that a recovery from COVID-19 is a recovery for all” says Jim Russell, CEO of United Way Peterborough and District.

Click here to watch the LIVE launch from September 29. Stay up to date with events throughout our campaign by visiting our website and by following along on social media. If you would like to donate to the United Way Peterborough & District, please visit our website at uwpeterborough.ca.

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