New Horizons Federal Funding for Seniors

United Way Peterborough & District Deploys Federal Funding to Assist Isolated and Rural Seniors Affected by COVID-19

Peterborough, Ontario (May 13, 2020) – On Sunday March 29, 2020 the Prime Minister announced $9 million to support vulnerable seniors at risk to the COVID-19 Crisis, funded by the Government of Canada’s New Horizons for Seniors Program.

Drawing on its knowledge of the community and in consultation with the City, Public Health, Age Friendly Peterborough, United Way Peterborough & District is very pleased to announce that $58,054 will be distributed to Community Care Peterborough to expand existing services for rural and isolated seniors in Peterborough County.

“Specifically, this investment will focus on expanding our successful food voucher and delivery program initiative that we first launched in Trent Lakes earlier this spring,” says Danielle Belair Executive Director of Community Care Peterborough. “It will allow us to expand this program to the communities of Apsley, Ennismore, Havelock, Lakefield, Millbrook and Norwood so that we can meet the needs of rural seniors who are feeling the isolation effects of COVID.  It will also help them with maintaining basic needs such as food, cleaning, and procurement of hygiene products.”

“While physical distancing is essential to protecting seniors from COVID-19, it risks isolating them from their community. That is why the Government of Canada is proud to work with United Way Canada to help support the needs of seniors during this difficult time. By using local expertise, this funding will help provide support tailored to the unique, local needs of seniors across the country. As we work together to flatten the curve and slow the spread of the virus, the government is supporting Canadians every step of the way.” ~ The Honorable Deb Schulte, Minister of Seniors

United Way CEO Jim Russell praises the rapid response of the Government during this time of crisis stating, “our federal government has clearly set a priority of ensuring the most vulnerable in our community are not forgotten during this pandemic. We all owe a debt of gratitude to seniors and this investment will help the most vulnerable seniors maintain connection and get the practical support they need.”

 About the New Horizons for Seniors Program

The New Horizons for Seniors Program (NHSP) provides grants and contributions for projects that help improve the well-being of seniors and foster their social inclusion. To provide immediate essential services to seniors impacted by COVID-19, the Government of Canada is providing $9 million under the NHSP to be distributed through United Way Canada network. These funds will help organizations providing support to seniors dealing with the impact of COVID-19.

 Community Care Peterborough

Through programs such as Meals on Wheels, Transportation, and Telephone Reassurance Checks, Community Care Peterborough currently supports over 7,200 seniors and adults with physical challenges utilizing the help of over 800 dedicated volunteers through a network of eight local offices in the City and County of Peterborough.  www.commcareptbo.org

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85 years of caring. 85 years of community. And now, a new goal for the future. 

Today, United Way Peterborough & District celebrated 85 years of bringing people together to create lasting change in our community, and launched our 2026 Community Campaign with a goal of $1,585,000!

Together, we can make sure local people have access to the support, opportunities and resources they need to thrive.

Here’s to 85 years of making a difference, and to what we can accomplish together in the years ahead. 

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Tomorrow is the big day! We’re launching our 2026 Community Campaign. ❤️

We will come together with community leaders, local businesses, supporters and neighbours to celebrate what lies ahead. 

And this year is a big one.

🎉 85 years of United Way in Peterborough & District
🤝 A new campaign led by @_thetiffanyshow 
❤️ New leadership under Jason Seguya
🎯 And tomorrow… we reveal our 2026 campaign goal.
Most importantly, we get to celebrate the people who make this community what it is, and talk about how each of us can show up for our neighbours in the year ahead.

Haven’t grabbed your ticket yet? There’s still time!

📅 Tomorrow, September 17
📍 Healthy Planet Arena
🕛 12:00–1:30 p.m.
🍽️ Hot lunch included
🎟️ $30

Get your ticket today at the link in bio!
We’re just TWO days away! 🎉

And we couldn’t be more excited to have Miskin Law (@miskinlaw) joining us as the Presenting Sponsor of our 2026 Campaign Launch.

For 85 years, United Way Peterborough & District has been bringing people together to create a stronger, more connected community, and we’re kicking off our next chapter with an incredible group of local leaders, businesses and neighbours.

This Thursday, we’ll gather at Healthy Planet Arena to celebrate 85 years of United, welcome our new CEO Jason Seguya, meet our 2026 Campaign Chair Tiffany Arcari (@_thetiffanyshow), and share what’s ahead for this year’s campaign.

📅 Thursday, September 17
📍 Healthy Planet Arena
🕐 12:00–1:30 p.m. | Doors open at 11:30 a.m.
🍽️ Lunch included
🎟️ $30 per person

Have you got your ticket yet? There’s still time to join us!

🎟️ Grab your ticket through the link in our bio.

A huge thank you to the Miskin Law team for helping us kick off this milestone year. We’re so grateful to have you alongside us as we launch the 2026 Community Campaign!
Due to unforeseen circumstances, our office is closed today (Tuesday, September 15). Our team will remain available remotely, and will continue to monitor phones and emails. Thank you for understanding!

We look forward to seeing everyone at Campaign Launch THIS Thursday! Tickets are available online through the link in our bio.
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