Sponsorship connects your business with the local community in a meaningful way. Your logo and brand will be featured across event materials and communications, including our social media accounts with 5000+ followers and 26.4k monthly views. Increasing your visibility with an established non profit.
Align your business with a mission supporting mental health, domestic violence prevention, homelessness services, and other critical local needs. Sponsorship demonstrates your Corporate Social Responsibility, strengthens your reputation, and shows real investment in your community.
Businesses that engage in community impact often see higher employee pride, engagement, and retention, making this an internal and external benefit.
Our work connects us with local agencies, community leaders, and decision makers. Sponsorship provides opportunities to build relationships, attend events, and engage with key community stakeholders beyond traditional marketing channels.
Our Day of Caring event brings the community together while demonstrating the power of volunteering. Local businesses partner with United Way Peterborough & District to assist in completing projects at United Way funded agencies.
Projects can include construction, restoration, community special events or agency work. By providing a team of volunteers, companies help member agencies complete important tasks. This unique event allows businesses to get directly involved in their own community while promoting team building, boosting morale, and increasing your company’s community profile.
United Way Peterborough & District’s Annual General Meeting brings together donors, volunteers, and community partners to reflect on our collective impact and look toward the coming year.
The event features key organizational updates, including impact reports from partner agencies, leadership developments, and recognition of outstanding contributors. Attendees will also hear directly from Neighbourhood Grant recipients, showcasing the meaningful work made possible through this community investment.
Backpacks for Success is an annual initiative that ensures students from Kindergarten to Grade 12 have the essential school supplies they require to start the year prepared and confident.
Locally, it’s estimated that approximately 2,875 children under the age of 17 are living in poverty. Your sponsorship directly supports the purchasing of needed supplies, determined by our partners within local school boards and agencies.
Campaign Launch is United Way Peterborough’s official kick off event to the campaign season. Every September, we get together with partner agencies, volunteers, workplaces, and engaged donors to showcase our plans for the year and invite our community to join us in making a difference.
This celebratory event offers an excellent sponsorship opportunity to join the excitement of another engaging campaign season and help us spread the word that we’re here to make a meaningful impact, together.
The Ultimate Burger Battle is a month-long celebration of local flavours and community spirit. Local restaurants create signature ultimate burgers, and they donate a portion of each sale to us, supporting our initiatives across Peterborough and District.
Your sponsorship helps bring the event to life by supporting promotion, driving engagement, and getting the community out enjoying (and voting for) their favourite burgers.
Join us in making our first-ever Winter Wishes initiative a success! The holiday season can be a difficult time for seniors, newcomers, and families in our community. Financial struggles and loneliness are common for many of our friends and neighbours, but we can help make the season a little brighter with your help.
This year, we’re surveying our partner agencies to see what is on their clients’ winter wish lists. Whether it’s a senior’s favourite chocolate, a toy for a child, or a sweater for someone new to Canada, we want to help. When you join us as a sponsor, you can make someone’s dreams a reality and show them we’re a community who cares.
Peterborough Performs is one of our largest fundraisers, raising awareness and support for homelessness initiatives in our community. In 2026, over 300 attendees gathered at the Showplace Performance Centre to enjoy 14 local artists and raise more than $36,000 for local programs.
Your sponsorship helps make this event possible while creating a meaningful and lasting impact for individuals across Peterborough and the County.
Period products are a basic necessity, yet for 1 in 4 Canadians struggling financially, they are not always accessible.
Period poverty can force difficult choices between essentials like food and these vital hygiene products. Your sponsorship helps remove this barrier, ensuring more people in our region have access to the products they need.
This means fewer missed days of work or school, less isolation, and more opportunities for people in our community to fully participate in daily life.
No matter the results, every campaign deserves to be celebrated! It is only through the combined efforts of our volunteers, workplaces, donors, and team members that we’re able to lift up our Peterborough community. This event recognizes their hard work and shows our appreciation for our key supporters.
As a Campaign Celebration sponsor, you play a key role in bringing this recognition to life, helping every attendee feel valued and connected to the impact they’ve made.
Our 50/50 Raffle raises community funds to support our partner agencies and ongoing initiatives in Peterborough. Win or lose impact is guaranteed.
As a seed sponsor, you help kickstart momentum, attract ticket sales, and maximize funds raised, all while showcasing your commitment to our city.
Phone: 705-742-8839 x 32 Cell: 705-772-6681
Email: ebelsey@uwpeterborough.ca
Phone: 705-742-8839 x 25 Cell: 705-313-0651
Email: amurphy@uwpeterborough.ca
The 2026 United Way Peterborough and District Campaign Cabinet is officially in the room! 🎉
We held our first Campaign Cabinet meeting last Friday, bringing together an incredible group of community leaders who are ready to roll up their sleeves and help make this 85th campaign year one to remember.
We’re feeling energized, inspired and SO excited for what’s ahead under the leadership of @_thetiffanyshow
85 years of United Way in Peterborough & District means 85 years of people coming together to strengthen our community, and we’re just getting started.
Here’s to a big year, a great team, and continuing to build a stronger Peterborough & District together. 🙌
#85YearsUnited
Our cup stays filled to the brim thanks to our incredible community. ☕💛
We’re so grateful to be celebrating 85 years in Peterborough & County this year, and even more grateful for the people and partnerships who make our city such a special place to call home.
Now it’s your turn: What fills your cup, #Peterborough? 👇️ 🗨️
✨ Half the world is under 30. In Canada, that’s 35% of us.
Young people aren’t just the future, they’re changemakers right now. 💪
On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛
🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales
A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.
We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.
But we’re not done yet! 🎒
There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!
Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.
✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.
Exciting News! 💫 The Reaching Home deadline has been extended!
Applicants now have until Wednesday, August 19 to submit your proposals.
Please keep in mind:
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026
ℹ️ What is Reaching Home? It`s a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.
Apply today at uwpeterborough.ca
🎒A huge thank you to our local IG Wealth Management (@igwealthmanagement)for stepping up in a big way to support our Backpacks for Success program!
Not only are they proud Backpack Builder sponsors, but their team also organized a workplace collection drive, gathering school supplies that will help local students in Peterborough city and county head back to school prepared, confident, and ready to learn.
Haven’t had a chance to drop off your donation at one of our amazing community collection drive locations? There’s still time!
📅 Join us this Saturday for Fill the Fords at Auto Connect Sales from 10-2PM (@autoconnectsales) and bring a new backpack, new school supplies, or a financial donation. Stick around for lots of family friendly fun!
Together, we can help even more local students start the school year strong.
Thank you again, IG Wealth Management, for helping us build brighter futures, one backpack at a time. 💙
We 💙 GM Financial!
A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community.
💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!
Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.
This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.
📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026
Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
❤️Won’t you be our neighbour?
Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!
#CertifiedNeighbour #UnitedWayPTBO
Don`t miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!
ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.
Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
⭐ The funding period is October 1, 2026, to March 31, 2028
📅 Applications close August 4, 2026.
Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.
Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.
Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.
We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
