Thursday
March 28
2019

United Way Rolls Out The Red Carpet Showing Its #LocalLove

PETERBOROUGH, ON – The Red Carpet was rolled out and the stars of Peterborough packed the sold-out United Way annual Campaign celebration today in the Nexicom studio at Showplace Performance Centre.

Striking an Oscar theme, the room was awash in candlelight, balloons, and golden chocolate bunnies taking the place of actual Oscar awards. An ebullient Megan Murphy, the 2018 Campaign Chair, noted her gratitude stating, “my heart has been full with the stories I have heard, and the outpouring of this community.”

Highlights of the celebration included a walk down a red carpet, and a paparazzi photo booth, where red boas, red sunglasses, and red fedoras were donned for pictures. In addition, seven short films all produced and directed by Murphy entitled 50 People One Peterborough, played during the lunch which was provided by, By the Bridge Catering.

Murphy, born and raised in Peterborough, is a renowned actor and documentary film maker who brought her directorial eye to this year’s campaign, emphasizing the “power of story”. Each film started with a single question, such as “what does home mean to you.” Reactions were thoughtful, funny, heartbreaking, life affirming, and always a reminder of the deep humanity in us all.

A guerilla campaign called “Chalk Talk” was marked by four large chalk boards placed in various locations throughout the city. Each board had a conversation starter, such as “I’m Inspired By…” and people were invited to chalk up their ideas and reactions.

 This year was a show of 100% Local Love. An effusive Jim Russell, CEO of the United Way of Peterborough and District announced that this year’s campaign achieved, $1,735,000.

“This year’s success allows us to continue our current commitment to our 46 funded partners and projects and we are thrilled to be able to continue our current level of investment in the community.  Thank you Peterborough for showing 100% Local Love.”

A sea of red signs with the name of every partner and project was held up to demonstrate the breadth of investment across the sector and community.

The 2019 Campaign Chair will be announced on April 4th.

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For more information, please contact;
Jim Russell, CEO
United Way Peterborough & District
T: 705-742-8839
E: jrussell@uwpeterborough.ca

Stay tuned for more event photos!

Social Posts

Canada looks like the neighbour who checks in. The volunteer who shows up. The community that holds space for everyone.

This July 1, we recommit to a Canada where every person has the opportunity to reach their full potential.

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Canada looks like the neighbour who checks in. The volunteer who shows up. The community that holds space for everyone. This July 1, we recommit to a Canada where every person has the opportunity to reach their full potential.

Our office is closed today, Wednesday July 1 and will reopen tomorrow, Thursday July 2.

Looking for support? Dial 211 to be connected to non-emergency community health and social services in our area.

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Our office is closed today, Wednesday July 1 and will reopen tomorrow, Thursday July 2. Looking for support? Dial 211 to be connected to non-emergency community health and social services in our area.

Our grand finale retirement prank: a boardroom full of Jim’s!

Thanks for the laughs, Jim.

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Our grand finale retirement prank: a boardroom full of Jim’s! Thanks for the laughs, Jim.

Today is National Indigenous Peoples Day.

We celebrate the diverse cultures, histories, and contributions of First Nations, Inuit, and Métis Peoples.

Let’s continue learning and reflecting together

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Today is National Indigenous Peoples Day. We celebrate the diverse cultures, histories, and contributions of First Nations, Inuit, and Métis Peoples. Let’s continue learning and reflecting together

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Your love and guidance help build stronger communities.

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Happy Father’s Day 💙 Your love and guidance help build stronger communities.

Today, United Way Peterborough & District is announcing an important leadership transition.

As Jim Russell prepares to retire after nearly 15 years as Chief Executive Officer, we extend our deepest gratitude for his leadership, dedication, and commitment to building a stronger community. Jim`s impact on this organization and the people we serve will be felt for years to come.

At the same time, we are pleased to welcome Jason Seguya as our next Chief Executive Officer, effective July 6, 2026. Jason brings experience leading mission-driven organizations and a strong commitment to collaboration, community engagement, and positive social impact.

As we look ahead to our 85th year of serving Peterborough & County, we are excited for the future and confident in the leadership that will guide us into this next chapter.

Please join us in thanking Jim for his years of service and welcoming Jason to the United Way movement.

Read more at the link in our bio.

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Today, United Way Peterborough & District is announcing an important leadership transition. As Jim Russell prepares to retire after nearly 15 years as Chief Executive Officer, we extend our deepest gratitude for his leadership, dedication, and commitment to building a stronger community. Jim's impact on this organization and the people we serve will be felt for years to come. At the same time, we are pleased to welcome Jason Seguya as our next Chief Executive Officer, effective July 6, 2026. Jason brings experience leading mission-driven organizations and a strong commitment to collaboration, community engagement, and positive social impact. As we look ahead to our 85th year of serving Peterborough & County, we are excited for the future and confident in the leadership that will guide us into this next chapter. Please join us in thanking Jim for his years of service and welcoming Jason to the United Way movement. Read more at the link in our bio.

This #ThankfulThursday, we`re sending a huge shoutout to all our Day of Caring sponsors! 📣✨

These incredible businesses are helping make #Peterborough and County a better place to live and we couldn`t be more grateful for their partnership.

➡️ Interested in being part of Day of Caring? Send us a message to dayofcaring@uwpeterborough.ca to learn how you can get involved!

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This #ThankfulThursday, we're sending a huge shoutout to all our Day of Caring sponsors! 📣✨ These incredible businesses are helping make #Peterborough and County a better place to live and we couldn't be more grateful for their partnership. ➡️ Interested in being part of Day of Caring? Send us a message to dayofcaring@uwpeterborough.ca to learn how you can get involved!
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