United Way Peterborough and District Announces “Emergency Winter Response to Homelessness Initiative”

United Way Peterborough & District is pleased to announce its Emergency Winter Response to Homelessness Initiative, funded by the Government of Canada’s Reaching Home program.

As the Community Entity for the Government of Canada’s Reaching Home program, United Way Peterborough & District was recently informed of a $1.12 million incremental increase in funding,
bringing the total annual community allocation to $1,469,224. UWP convened a community conversation with agencies, city officials, and advocates, all of whom are dealing directly with the issue of
homelessness in the community. The purpose was to understand more clearly how best to invest the money as an emergency response to homelessness during the winter.

United Way Peterborough & District CEO Jim Russell notes “The leadership of the Federal Government in prioritizing ending homelessness is greatly appreciated. Our consultation identified 4 critical areas for the coming months.”

Those included:

• Outreach particularly outside of 9-5
• Safe after-hours drop-in space for people banned or choosing not to enter shelter system
• Health care outreach and COVID testing for homeless individuals
• Adding more permanent housing options for people experiencing homelessness

Ten community partners will be funded through to March 31, 2022. (see attached)

“Everyone deserves a safe and affordable place to call home. Our government is committed to supporting our most vulnerable, especially those in the Peterborough area who are experiencing or are at risk of being homeless. We will continue to do our part to help those who need it most and ensure no one is left behind.”

-Honourable Ahmed Hussen, Minister of Housing and Diversity and Inclusion

The success of this initiative will be monitored through ongoing data collection. The United Way will produce a final report on the outcomes and impact of their Emergency Winter Response to Homelessness Initiative.

“This is clearly a stopgap, for the next 4 months. We want to make sure as much as possible that people do not die alone in the cold. What is critically needed is permanent safe, affordable housing for people.” Russell states.

Social Posts

🚚 Moving thousands of school supplies to fill more than 400 backpacks for local students is made easy thanks to the help of our wonderful friends @autoconnectsales 

✏️Thank you to Cheryl, Martin and the whole team for your support our of Backpacks for Success program. Your generosity makes a real difference in our community!
🎉 PTBO & COUNTY, SAVE THE DATE! 🎉

We’re kicking off something special. 85 years of United Way Peterborough & District and we want you to be there! 

Join us for our 2026 Campaign Launch, presented by Miskin Law [@miskinlaw] as we officially launch this year’s campaign and celebrate the incredible community that has carried the work of United Way forward for 85 years. ❤️

We’re especially excited to welcome 2026 Campaign Chair Tiffany Arcari [@_thetiffanyshow] whose leadership will help guide this year’s campaign, alongside Jason Seguya, our new CEO, as he joins our community for his first Campaign Launch in his new role. Let’s make it a special one😁📣!

📅 September 17, 2026
⏰ 12:00 - 1:30 [doors open at 11:30]
📍 Healthy Planet Arena

More details — including tickets — at the link🔗 in our bio!

85 years united. One community. A campaign to remember.
✨ Half the world is under 30. In Canada, that’s 35% of us.

Young people aren’t just the future, they’re changemakers right now. 💪

On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛
🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales

A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.

We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.

But we’re not done yet! 🎒

There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!

Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.

✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.
Exciting News! 💫 The Reaching Home deadline has been extended!

Applicants now have until Wednesday, August 19 to submit your proposals.

Please keep in mind: 
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026

ℹ️ What is Reaching Home? It's a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Apply today at uwpeterborough.ca
We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Donate To the United Way
Donate