United Way Announces 3 Year 5 Million Dollar Goal

United Way Announces 3 Year 5 Million Dollar Goal

In a departure from past practice, the United Way of Peterborough and District announced an ambitious but essential goal of $5,000,00.00 by 2023 on September 29, 2020.

 

The Campaign is led this year by long time Cabinet and Board member Marcus Harvey. “Our commitment to our Partners is for a 5-year cycle and it just made sense that we communicated a goal that underscored that commitment,” said Harvey. Coming off the success of the 2019 campaign which hit 93% of that year’s goal, Harvey noted, “the Board is committed to meet the increasing needs of our community. And I know together with this community, we will ensure the ongoing support that is needed for our Partner agencies.”

In the face of COVID-19 the United Way has had to reimagine the approach to its annual workplace campaigns. Many workplaces are still working remotely if at all, and the campaign had to tack to meet the challenges of these unprecedented times. A virtual tool kit has been developed along with videos from current donors, workplaces, and partner agencies. All will be shown throughout the coming months in a robust social media campaign.

An impassioned Jim Russell CEO of United Way revealed #unignorable theme attached to the campaign. Amid lawn signs Russell introduced the iconography that was developed for the United Way, to highlight the social issues that are critical for communities. Homelessness, partner violence, poverty, mental health, unemployment, being among them.

“We understand that people are uncertain, are bracing because of the exigencies of COVID-19. What is needed is to move from bracing to embracing the #unignorable. Our work on the campaign trail this year is to ensure people understand the ongoing need and challenges that these #unignorable social issue present. COVID-19 offers an opportunity to deepen in our sense of community, and we are here to once again thank the community for rising to the challenge of making sure that a recovery from COVID-19 is a recovery for all” says Jim Russell, CEO of United Way Peterborough and District.

Click here to watch the LIVE launch from September 29. Stay up to date with events throughout our campaign by visiting our website and by following along on social media. If you would like to donate to the United Way Peterborough & District, please visit our website at uwpeterborough.ca.

Social Posts

“With happy feet, our goal we’ll meet” - Paul Rellinger, 2026 

Learn more about how to get involved with the final push of our Community Campaign at the link in our bio!
Local love, legendary flavour! 🍕

Domino’s Pizza and United Way Peterborough & District are teaming up to deliver the most delicious way to give back this March!

Beginning today, when you make a donation to United Way Peterborough at participating Domino’s Pizza locations, you’ll receive a coupon for a FREE Cheesy Bread. Yep, you read that right you give back to your community and treat yourself to one of Domino’s fan-favourite sides. Total win-win!

Offer ends March 29th, so stop by a participating location to make a donation and get your cheesy bread, today:

📍 Domino’s - 550 Lansdowne St West
📍 Domino’s - 1774 Lansdowne St West
📍 Domino’s - 1091 Chemong Rd

Give back. Dig in. 🍕💙
And that’s a wrap on PTBO Performs VI 🎶🥹! Thank you so much to everyone who made this incredible night possible. More exciting news to come next week❤️.
We can’t wait to see you tomorrow from 7-11PM @ptboshowplace for PTBO Performs VI! Tickets are still available online and at the box office! See you there 🧡🕺
Every child deserves the chance to succeed. 🏆

Bullying affects schools, homes, workplaces, and the digital world.

United Way Centraides invests $39.1M in kids' emotional wellbeing and partners with communities to empower youth, fostering positive relationships and safe environments where every child can thrive.
Today our team at United Way Peterborough & District proudly wears pink in recognition of #PinkShirtDay 💗

Thank you to @staplescanada for donating “Be Kind Always” shirts to United Way Centraides across the country, helping remove barriers so everyone can participate in this important day.

Pink Shirt Day is about more than a colour. It’s about creating spaces where people feel seen, heard, valued, and safe. It’s about standing up to bullying and standing up for one another.

We’re grateful to work alongside partners who don’t just talk about belonging — they actively invest in it.
Kindness matters. Inclusion matters. Community matters.

#BeKindAlways
🎨 Sponsor Spotlight: Artist Sponsors 🎨

A huge thank you to our Artist Sponsors.

@2ehome
@cogeco & @yourtvptbo

Their leadership and support helps ensure that our incredibly talented local musicians are fairly compensated for sharing their time, creativity, and artistry with us. 🎶

That means when you join us this Thursday, you’re not only supporting housing and homelessness initiatives in our community, you’re also supporting the artists who make this night so special. 💛

🎟️ Tickets are still available grab yours at the link in our bio and be part of a night that uplifts both community and culture.
Thank you to the mysterious donor who shipped this box of menstrual products to our office for this year's Period Promise campaign!

Every donation gets us closer to our goal of collecting 25,000 items.

Tap the link in our bio to make a monetary donation, find a list of drop off locations, or learn more about Period Promise. - And feel free to reach out if you'd like to get more involved!
Donate To the United Way
Donate