United Way Announces 3 Year 5 Million Dollar Goal

United Way Announces 3 Year 5 Million Dollar Goal

In a departure from past practice, the United Way of Peterborough and District announced an ambitious but essential goal of $5,000,00.00 by 2023 on September 29, 2020.

 

The Campaign is led this year by long time Cabinet and Board member Marcus Harvey. “Our commitment to our Partners is for a 5-year cycle and it just made sense that we communicated a goal that underscored that commitment,” said Harvey. Coming off the success of the 2019 campaign which hit 93% of that year’s goal, Harvey noted, “the Board is committed to meet the increasing needs of our community. And I know together with this community, we will ensure the ongoing support that is needed for our Partner agencies.”

In the face of COVID-19 the United Way has had to reimagine the approach to its annual workplace campaigns. Many workplaces are still working remotely if at all, and the campaign had to tack to meet the challenges of these unprecedented times. A virtual tool kit has been developed along with videos from current donors, workplaces, and partner agencies. All will be shown throughout the coming months in a robust social media campaign.

An impassioned Jim Russell CEO of United Way revealed #unignorable theme attached to the campaign. Amid lawn signs Russell introduced the iconography that was developed for the United Way, to highlight the social issues that are critical for communities. Homelessness, partner violence, poverty, mental health, unemployment, being among them.

“We understand that people are uncertain, are bracing because of the exigencies of COVID-19. What is needed is to move from bracing to embracing the #unignorable. Our work on the campaign trail this year is to ensure people understand the ongoing need and challenges that these #unignorable social issue present. COVID-19 offers an opportunity to deepen in our sense of community, and we are here to once again thank the community for rising to the challenge of making sure that a recovery from COVID-19 is a recovery for all” says Jim Russell, CEO of United Way Peterborough and District.

Click here to watch the LIVE launch from September 29. Stay up to date with events throughout our campaign by visiting our website and by following along on social media. If you would like to donate to the United Way Peterborough & District, please visit our website at uwpeterborough.ca.

Social Posts

For 1 in 4 Canadians who menstruate, period products aren't always in the budget. You can help address period poverty in our community by contributing to our Period Promise campaign.

This year, we're sharing our running total by item type on our website [link in bio], so you can see what we have, and what we still need, as we aim to offer a greater diversity of product to residents experiencing period poverty. - We're also accepting monetary donations, which will allow us to purchase items in bulk.

Product donations will be accepted at the United Way office (277 Stewart Street), Monday-Friday, 9AM-5PM until Friday March 13. [Please note: We are closed February 16 for Family Day, and February 26 for Peterborough Performs and will not be present to accept drop offs.] 

If you’d like to get more involved with our 2026 Period Promise campaign, please do not hesitate to reach out to our team! We’d be happy to help you setup a collection at your workplace, share educational resources, or chat about any other ideas you may have.
From Campaign Launch to now - this community keeps showing up. We’re in the final stretch of our Community Campaign, and every act of generosity still matters ❤️!
When words aren’t enough to express how you feel, show your love with tickets to United Way Peterborough & District’s 50/50 raffle! 💖

For the month of love, we’re offering a guaranteed grand prize of ✨$1,000✨ A prize so irresistible, we wouldn’t blame you if you grabbed a few tickets for yourself too. 

👉 Still wondering if you should enter? Just know, that even if you don’t win, your community will. Fifty percent of the proceeds from every ticket sold go directly back to our community so we get the chance to spread the love throughout Peterborough.

🔗 Follow the link in our bio to enter our February 27th draw
🎉 Sponsor Spotlight: Friends of the Stage 🎉

💛 A huge thank you to our Friend of the Stage – Supporting Sponsors for stepping up in support of housing and homelessness initiatives in our community. Your contribution helps make this event possible, and we’re proud to celebrate you at the event and through our virtual auction presented by @llf_lawyers_llp (which launches in less than a week)!

Want to support this work and enjoy an incredible night of local live music and impact?

🎟️ Tickets are on sale now — grab yours and join us at the show on Thursday, February 27th from 7-11pm @ptboshowplace 

🔗 Link in bio
📣 Peterborough and County, we’re only $105,000 away from our $1.6 million Community Campaign goal!

There’s still time to get involved, and every dollar counts - make a donation, buy your 50/50 tickets, attend PTBO Performs VI (and bid on the virtual auction presented by @llf_lawyers_llp , too) and share this EXCITING news with your networks! 

We want it all ❤️ for our community. 

#BuildingCommunity #ChangingLives
The Community Clothing Hub at @path_ptbo will be open this Saturday, February 7th from 10am-3pm for families and individuals to come pick out coats, boots, hats & mitts. 

📍 385 Lansdowne St. East

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