Opinion – Jim Russell: What will the political parties do to end poverty?

There isn’t a single community in Canada immune to poverty and ours is no different. Unfortunately, according to 2016 census data, 14,645 Peterborough residents, have incomes below the low-income measure. In other words, almost 1 in 5 of our neighbours live in poverty. With election day approaching on Monday, we at United Way of Peterborough and District are waiting and watching for all parties to share their anti-poverty plans with voters.

In June 2019, federal poverty reduction legislation was passed. This means the next federal government — and all those that follow — are required by law to make progress against poverty.

Poverty is an uncomfortable reality most of us have come to accept as a part of our society. But our neighbours who have lived with poverty know that it is ever present in their lives — the choice between rent and food on the table, the fear of unforeseen expenses you can’t meet, the inability to give your children the same experience others enjoy.

When we talk about poverty, we are really talking about the ‘opportunity gap’ — we all have potential; we don’t all have the same opportunity to fulfil it. Tackling poverty is about building hope — a belief in the potential of all Canadians.

Poverty is a driver of the opportunity gap in this country. It can be uncomfortable to talk about. It can seem too complicated to address. But poverty has no place in a resource-rich, compassionate country like Canada. Our failure to eliminate poverty is socially and economically unacceptable.

We know Canadians value taking care of each other when we struggle — we give our time, energy and money because we are compassionate. In Peterborough, individuals, families, businesses and labour councils show their love for this community by supporting our efforts to make social issues like poverty #UNIGNORABLE.

Last year alone, we engaged thousands of donors and volunteers to raise $1.75 million dollars to support community services for people struggling to pay the rent, feed their kids and find work. Our investments work and we are proud to support 46 partners, neighbourhood initiatives, and programs that build community.

To address poverty, modern government policy must be proactive. For our local candidates seeking federal office in October, it’s time to make the eradication of poverty in Canada a policy priority. Doing so will focus our collective efforts on removing the barriers that keep so many from participating in our economy and experiencing the quality of life that is possible here.

The good news for Canada is that we now have the lowest poverty rate in our history, and a federal poverty reduction strategy with targets and timelines, including reducing poverty by 50 per cent by 2030. But are we aiming high enough with a target that is the minimum of the United Nation’s Sustainable Development Goal on poverty? A 50 per cent reduction will still leave more than two million Canadians in poverty, an appalling situation that will continue to drain billions of dollars from public coffers. Canada can surely be more ambitious and set its sights on eradication.

We know that the billions spent today treating the effects of poverty would be better spent removing barriers and creating opportunities to lift people out of poverty and preventing it tomorrow. Vital investments in affordable housing and child care, accessible health and community services, better training to align with labour market needs, and strong, modern income security programs can make poverty a distant memory.

When we remove barriers, we ensure every person in this community and communities across Canada can reach their full potential.

Jim Russell is the CEO of the United Way of Peterborough and District.

Printed in the Peterborough Examiner

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One week ago, we launched our 2026 Community Campaign! 🎉 

Thanks to Campaign Cabinet member, Trista Greer and @ftlom.inc we have the perfect little recap to relive it. ❤️

There are so many ways to be a Certified Neighbour. 

Want to get involved? Whether you’re a business or an individual there’s a role you can play in supporting our community! 

⬇️ Comment “CERTIFIED” and we’ll send you a DM and share the different ways you can support the Campaign! 

#85YearsUnited and we’re just getting started.
The Certified Neighbour Collection is officially here!

You saw it at our Campaign Launch. You asked about it. And now… you can officially get your own Certified Neighbour swag!

Our first drop is live with many ways to rep your neighbourhood, including:
❤️ the 2-Tone Hat
❤️ the Crewneck Fleece
❤️ the Tote

Check out the online store for yourself to see what else is available. 

The best part? Proceeds from every purchase go directly to supporting United Way Peterborough & District’s Community Campaign. The people, programs and organizations that are working to build a stronger community, together.

🛍️ Shop the colllection through the link in our bio

📤 Local pickup at @ricartpromo or shipping options available via Canada Post & Purolator!

Tag your Certified Neighbours in the comments. Share this post. Show us how you’re sporting yours. And let’s see just how far the Certified Neighbour crew can go!
85 years of caring. 85 years of community. And now, a new goal for the future. 

Today, United Way Peterborough & District celebrated 85 years of bringing people together to create lasting change in our community, and launched our 2026 Community Campaign with a goal of $1,585,000!

Together, we can make sure local people have access to the support, opportunities and resources they need to thrive.

Here’s to 85 years of making a difference, and to what we can accomplish together in the years ahead. 

📸 @jordanlyallphotography
Tomorrow is the big day! We’re launching our 2026 Community Campaign. ❤️

We will come together with community leaders, local businesses, supporters and neighbours to celebrate what lies ahead. 

And this year is a big one.

🎉 85 years of United Way in Peterborough & District
🤝 A new campaign led by @_thetiffanyshow 
❤️ New leadership under Jason Seguya
🎯 And tomorrow… we reveal our 2026 campaign goal.
Most importantly, we get to celebrate the people who make this community what it is, and talk about how each of us can show up for our neighbours in the year ahead.

Haven’t grabbed your ticket yet? There’s still time!

📅 Tomorrow, September 17
📍 Healthy Planet Arena
🕛 12:00–1:30 p.m.
🍽️ Hot lunch included
🎟️ $30

Get your ticket today at the link in bio!
We’re just TWO days away! 🎉

And we couldn’t be more excited to have Miskin Law (@miskinlaw) joining us as the Presenting Sponsor of our 2026 Campaign Launch.

For 85 years, United Way Peterborough & District has been bringing people together to create a stronger, more connected community, and we’re kicking off our next chapter with an incredible group of local leaders, businesses and neighbours.

This Thursday, we’ll gather at Healthy Planet Arena to celebrate 85 years of United, welcome our new CEO Jason Seguya, meet our 2026 Campaign Chair Tiffany Arcari (@_thetiffanyshow), and share what’s ahead for this year’s campaign.

📅 Thursday, September 17
📍 Healthy Planet Arena
🕐 12:00–1:30 p.m. | Doors open at 11:30 a.m.
🍽️ Lunch included
🎟️ $30 per person

Have you got your ticket yet? There’s still time to join us!

🎟️ Grab your ticket through the link in our bio.

A huge thank you to the Miskin Law team for helping us kick off this milestone year. We’re so grateful to have you alongside us as we launch the 2026 Community Campaign!
Due to unforeseen circumstances, our office is closed today (Tuesday, September 15). Our team will remain available remotely, and will continue to monitor phones and emails. Thank you for understanding!

We look forward to seeing everyone at Campaign Launch THIS Thursday! Tickets are available online through the link in our bio.
We’re so excited to have the Peterborough County OPP Detachment Board and Siika Foods (@siika_foods) joining us as a Community Sponsors for our 2026 Campaign Launch! ❤️

Their support is helping us bring our community together as we kick off this year’s campaign and celebrate 85 years of United Way Peterborough & District.

We’re just days away from gathering local businesses, community leaders, supporters and neighbours at the 2026 Campaign Launch — and we want you there!

📅 Thursday, September 17
📍 Healthy Planet Arena
🕛 12:00–1:30 p.m. (doors open at 11:30 a.m.)
🍽️ Lunch included
🎟️ $30 per person

Come celebrate 85 years with us, meet this year’s campaign leadership, find out what’s ahead and help us kick off your Community Campaign

Have you got your ticket yet? Grab yours today!

🔗 Tickets available online at the link in bio.

Thank you, Peterborough County OPP Detachment Board and Siika Foods, for helping us launch 2026!
This Labour Day, we honour the courage of union members, advocates, and everyday workers who continue that fight today. ❤️
 
United Way Peterborough & District stands proudly alongside Labour.

Together, we build communities where everyone has what they need to thrive. 

 #LabourDay2026
🚚 Moving thousands of school supplies to fill more than 400 backpacks for local students is made easy thanks to the help of our wonderful friends @autoconnectsales 

✏️Thank you to Cheryl, Martin and the whole team for your support our of Backpacks for Success program. Your generosity makes a real difference in our community!
🎉 PTBO & COUNTY, SAVE THE DATE! 🎉

We’re kicking off something special. 85 years of United Way Peterborough & District and we want you to be there! 

Join us for our 2026 Campaign Launch, presented by Miskin Law [@miskinlaw] as we officially launch this year’s campaign and celebrate the incredible community that has carried the work of United Way forward for 85 years. ❤️

We’re especially excited to welcome 2026 Campaign Chair Tiffany Arcari [@_thetiffanyshow] whose leadership will help guide this year’s campaign, alongside Jason Seguya, our new CEO, as he joins our community for his first Campaign Launch in his new role. Let’s make it a special one😁📣!

📅 September 17, 2026
⏰ 12:00 - 1:30 [doors open at 11:30]
📍 Healthy Planet Arena

More details — including tickets — at the link🔗 in our bio!

85 years united. One community. A campaign to remember.
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