Opinion – Jim Russell: What will the political parties do to end poverty?

There isn’t a single community in Canada immune to poverty and ours is no different. Unfortunately, according to 2016 census data, 14,645 Peterborough residents, have incomes below the low-income measure. In other words, almost 1 in 5 of our neighbours live in poverty. With election day approaching on Monday, we at United Way of Peterborough and District are waiting and watching for all parties to share their anti-poverty plans with voters.

In June 2019, federal poverty reduction legislation was passed. This means the next federal government — and all those that follow — are required by law to make progress against poverty.

Poverty is an uncomfortable reality most of us have come to accept as a part of our society. But our neighbours who have lived with poverty know that it is ever present in their lives — the choice between rent and food on the table, the fear of unforeseen expenses you can’t meet, the inability to give your children the same experience others enjoy.

When we talk about poverty, we are really talking about the ‘opportunity gap’ — we all have potential; we don’t all have the same opportunity to fulfil it. Tackling poverty is about building hope — a belief in the potential of all Canadians.

Poverty is a driver of the opportunity gap in this country. It can be uncomfortable to talk about. It can seem too complicated to address. But poverty has no place in a resource-rich, compassionate country like Canada. Our failure to eliminate poverty is socially and economically unacceptable.

We know Canadians value taking care of each other when we struggle — we give our time, energy and money because we are compassionate. In Peterborough, individuals, families, businesses and labour councils show their love for this community by supporting our efforts to make social issues like poverty #UNIGNORABLE.

Last year alone, we engaged thousands of donors and volunteers to raise $1.75 million dollars to support community services for people struggling to pay the rent, feed their kids and find work. Our investments work and we are proud to support 46 partners, neighbourhood initiatives, and programs that build community.

To address poverty, modern government policy must be proactive. For our local candidates seeking federal office in October, it’s time to make the eradication of poverty in Canada a policy priority. Doing so will focus our collective efforts on removing the barriers that keep so many from participating in our economy and experiencing the quality of life that is possible here.

The good news for Canada is that we now have the lowest poverty rate in our history, and a federal poverty reduction strategy with targets and timelines, including reducing poverty by 50 per cent by 2030. But are we aiming high enough with a target that is the minimum of the United Nation’s Sustainable Development Goal on poverty? A 50 per cent reduction will still leave more than two million Canadians in poverty, an appalling situation that will continue to drain billions of dollars from public coffers. Canada can surely be more ambitious and set its sights on eradication.

We know that the billions spent today treating the effects of poverty would be better spent removing barriers and creating opportunities to lift people out of poverty and preventing it tomorrow. Vital investments in affordable housing and child care, accessible health and community services, better training to align with labour market needs, and strong, modern income security programs can make poverty a distant memory.

When we remove barriers, we ensure every person in this community and communities across Canada can reach their full potential.

Jim Russell is the CEO of the United Way of Peterborough and District.

Printed in the Peterborough Examiner

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✏️Thank you to Cheryl, Martin and the whole team for your support our of Backpacks for Success program. Your generosity makes a real difference in our community!
🎉 PTBO & COUNTY, SAVE THE DATE! 🎉

We’re kicking off something special. 85 years of United Way Peterborough & District and we want you to be there! 

Join us for our 2026 Campaign Launch, presented by Miskin Law [@miskinlaw] as we officially launch this year’s campaign and celebrate the incredible community that has carried the work of United Way forward for 85 years. ❤️

We’re especially excited to welcome 2026 Campaign Chair Tiffany Arcari [@_thetiffanyshow] whose leadership will help guide this year’s campaign, alongside Jason Seguya, our new CEO, as he joins our community for his first Campaign Launch in his new role. Let’s make it a special one😁📣!

📅 September 17, 2026
⏰ 12:00 - 1:30 [doors open at 11:30]
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More details — including tickets — at the link🔗 in our bio!

85 years united. One community. A campaign to remember.
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🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales

A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.

We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.

But we’re not done yet! 🎒

There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!

Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.

✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.
Exciting News! 💫 The Reaching Home deadline has been extended!

Applicants now have until Wednesday, August 19 to submit your proposals.

Please keep in mind: 
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026

ℹ️ What is Reaching Home? It's a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Apply today at uwpeterborough.ca
We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
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Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

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