Opinion – Jim Russell: What will the political parties do to end poverty?

There isn’t a single community in Canada immune to poverty and ours is no different. Unfortunately, according to 2016 census data, 14,645 Peterborough residents, have incomes below the low-income measure. In other words, almost 1 in 5 of our neighbours live in poverty. With election day approaching on Monday, we at United Way of Peterborough and District are waiting and watching for all parties to share their anti-poverty plans with voters.

In June 2019, federal poverty reduction legislation was passed. This means the next federal government — and all those that follow — are required by law to make progress against poverty.

Poverty is an uncomfortable reality most of us have come to accept as a part of our society. But our neighbours who have lived with poverty know that it is ever present in their lives — the choice between rent and food on the table, the fear of unforeseen expenses you can’t meet, the inability to give your children the same experience others enjoy.

When we talk about poverty, we are really talking about the ‘opportunity gap’ — we all have potential; we don’t all have the same opportunity to fulfil it. Tackling poverty is about building hope — a belief in the potential of all Canadians.

Poverty is a driver of the opportunity gap in this country. It can be uncomfortable to talk about. It can seem too complicated to address. But poverty has no place in a resource-rich, compassionate country like Canada. Our failure to eliminate poverty is socially and economically unacceptable.

We know Canadians value taking care of each other when we struggle — we give our time, energy and money because we are compassionate. In Peterborough, individuals, families, businesses and labour councils show their love for this community by supporting our efforts to make social issues like poverty #UNIGNORABLE.

Last year alone, we engaged thousands of donors and volunteers to raise $1.75 million dollars to support community services for people struggling to pay the rent, feed their kids and find work. Our investments work and we are proud to support 46 partners, neighbourhood initiatives, and programs that build community.

To address poverty, modern government policy must be proactive. For our local candidates seeking federal office in October, it’s time to make the eradication of poverty in Canada a policy priority. Doing so will focus our collective efforts on removing the barriers that keep so many from participating in our economy and experiencing the quality of life that is possible here.

The good news for Canada is that we now have the lowest poverty rate in our history, and a federal poverty reduction strategy with targets and timelines, including reducing poverty by 50 per cent by 2030. But are we aiming high enough with a target that is the minimum of the United Nation’s Sustainable Development Goal on poverty? A 50 per cent reduction will still leave more than two million Canadians in poverty, an appalling situation that will continue to drain billions of dollars from public coffers. Canada can surely be more ambitious and set its sights on eradication.

We know that the billions spent today treating the effects of poverty would be better spent removing barriers and creating opportunities to lift people out of poverty and preventing it tomorrow. Vital investments in affordable housing and child care, accessible health and community services, better training to align with labour market needs, and strong, modern income security programs can make poverty a distant memory.

When we remove barriers, we ensure every person in this community and communities across Canada can reach their full potential.

Jim Russell is the CEO of the United Way of Peterborough and District.

Printed in the Peterborough Examiner

Social Posts

For 1 in 4 Canadians who menstruate, period products aren't always in the budget. You can help address period poverty in our community by contributing to our Period Promise campaign.

This year, we're sharing our running total by item type on our website [link in bio], so you can see what we have, and what we still need, as we aim to offer a greater diversity of product to residents experiencing period poverty. - We're also accepting monetary donations, which will allow us to purchase items in bulk.

Product donations will be accepted at the United Way office (277 Stewart Street), Monday-Friday, 9AM-5PM until Friday March 13. [Please note: We are closed February 16 for Family Day, and February 26 for Peterborough Performs and will not be present to accept drop offs.] 

If you’d like to get more involved with our 2026 Period Promise campaign, please do not hesitate to reach out to our team! We’d be happy to help you setup a collection at your workplace, share educational resources, or chat about any other ideas you may have.
From Campaign Launch to now - this community keeps showing up. We’re in the final stretch of our Community Campaign, and every act of generosity still matters ❤️!
When words aren’t enough to express how you feel, show your love with tickets to United Way Peterborough & District’s 50/50 raffle! 💖

For the month of love, we’re offering a guaranteed grand prize of ✨$1,000✨ A prize so irresistible, we wouldn’t blame you if you grabbed a few tickets for yourself too. 

👉 Still wondering if you should enter? Just know, that even if you don’t win, your community will. Fifty percent of the proceeds from every ticket sold go directly back to our community so we get the chance to spread the love throughout Peterborough.

🔗 Follow the link in our bio to enter our February 27th draw
🎉 Sponsor Spotlight: Friends of the Stage 🎉

💛 A huge thank you to our Friend of the Stage – Supporting Sponsors for stepping up in support of housing and homelessness initiatives in our community. Your contribution helps make this event possible, and we’re proud to celebrate you at the event and through our virtual auction presented by @llf_lawyers_llp (which launches in less than a week)!

Want to support this work and enjoy an incredible night of local live music and impact?

🎟️ Tickets are on sale now — grab yours and join us at the show on Thursday, February 27th from 7-11pm @ptboshowplace 

🔗 Link in bio
📣 Peterborough and County, we’re only $105,000 away from our $1.6 million Community Campaign goal!

There’s still time to get involved, and every dollar counts - make a donation, buy your 50/50 tickets, attend PTBO Performs VI (and bid on the virtual auction presented by @llf_lawyers_llp , too) and share this EXCITING news with your networks! 

We want it all ❤️ for our community. 

#BuildingCommunity #ChangingLives
The Community Clothing Hub at @path_ptbo will be open this Saturday, February 7th from 10am-3pm for families and individuals to come pick out coats, boots, hats & mitts. 

📍 385 Lansdowne St. East

Help us get the word out - please share!
February is Black History Month.

We celebrate the incredible influence of Black community leaders who have shaped our heritage, communities, and contributed to our United Way Centraides ✨

Together, we can create a brighter, more equitable future.
Returning to the stage on February 26th for PTBO Performs VI, meet @georgia.roseofficial ✨

🕐 7:25 PM | Thursday, February 26
📍 the @cogeco Studio, Showplace Performance Centre
🎶 a beautiful voice that you’re not going to want to miss!

PTBO Performs: Musicians United to End Homelessness is returning for the SIXTH year! A celebration of talented local musicians with a powerful purpose. Every ticket sold helps support frontline programs right here in our community that provide housing and shelter services🧡. 

🎫 Tickets are available online now [link in bio], and at the @ptboshowplace box office. 

Grab your tickets today and be part of music that makes a difference! 

#PTBOPerformsVI #PTBOMusic #LiveMusicPTBO
Only one thing on our minds right now… Peterborough Performs! 🎵🎤

Our favourite music event is back, featuring 14 incredible local artists. They’re coming together to raise awareness and funds in support of our partner agencies and their housing and shelter initiatives right here in our community. 💛

⏰ Feb 26, 2026 | 7 PM
📍 Showplace Performance Centre
🎟️ $50 for 1 | $80 for 2
➡️ Grab your tickets: uwpeterborough.ca/peterborough_performs/
Donate To the United Way
Donate