2014 Campaign Celebration!

Campaign 2014 Achievement

Jim Russell, CEO, UWP – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

We celebrated our 2014 Campaign achievement on Friday, January 30th, 2015.

Gratitude and recognition were the themes as volunteers and workplaces were presented with certificates acknowledging their efforts on the campaign trail this year. But the big news was the 2014 Campaign achievement announcement. The final results were revealed accompanied with a snappy performance by the newly formed musical group, The Three Tunies. United Way CEO, Jim Russell lit the spark of celebration by announcing the 2014 campaign hit 93% of its goal raising $2,209,001 to date.

Three Tunies

The Three Tunies: Jim Russell, Terry Babcock and Dan Fewings – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

A $2,383,467 goal was set by this year’s Campaign Chair, Brian O’Toole and his Campaign Team. “It has been an honour to chair the 2014 United Way campaign. The City and County of Peterborough is known for its welcoming, generous spirit and is rich in opportunity for many who live here. Yet, we all know the gap between poverty and possibility is widening. We also know that too many of our region’s young people—facing barriers to education and a challenging job market—are finding it tough to get ahead,” says O’Toole. “That’s why, I was so proud to join with our United Way to work with thousands of committed people and organizations to drive real change. I am very proud of what we’ve been able to accomplish this year. I’m very proud of the incredible team that volunteered to help us achieve these results,” added O’Toole.

Despite the celebratory atmosphere, Jim Russell took a moment to reflect with guests. “It’s easy to take for granted the ordinary things in our lives. But for many people, an ordinary life is just not possible,” says Russell. “Being united in our efforts is critical. We’re in this together to bring lasting positive change to help people live with hope, with dignity and a sense of belonging. It is only with your generosity, we have the power to change people’s lives for the better right here at home,” Russell added.

Russell acknowledged the generosity of donors supporting the people in our community who benefit from United Way funded programs. “United Way is about investing in the future of some of our community’s most vulnerable citizens and so every dollar raised is critically important in making a difference to people in need,” Russell added.

‘Leading The Way’ Award Recipients: The top workplace campaigns were recognized with the United Way’s “Leading The Way” award being presented to those workplace campaigns whose employee and corporate donations together exceeded $75,000. The Top Workplace Campaigns of 2014 were:

GE Canada: #1 workplace campaign with total dollars raised of more than $155,000

GE

GE – Photo Credit: Lois Tuffin/PTW

PepsiCo Canada: #2 with total dollars raised of more than $150,000

PepsiCo

PepsiCo – Photo Credit: Lois Tuffin/PTW

The City of Peterborough: #3 who raised more than $81,000

City of Peterborough

City of Peterborough – Photo Credit: Lois Tuffin/PTW

Media Coverage

United Way raises $2,209,001, Peterborough Examiner – January 30, 2015
Campaign Celebration_Examiner

Campaign volunteers happy and grateful about reaching 93 per cent of the target, Peterborough This Week – January 30, 2015Campaign Celebration_PTW

United Way Set To Announce Campaign Fundraising Total, Extra Peterborough – January 30, 2015

More photos from the Campaign Celebration can be found on our Facebook page: Facebook.com/UnitedWayPtbo

Social Posts

🧡 Today we wear orange. In honour of every child who was taken. Every family that was broken. Every survivor who carried the weight of what should never have happened.

Reconciliation is not a moment; it’s a responsibility we carry every day.
United Way Peterborough & District walks alongside Indigenous communities, today and always. #OrangeShirtDay #TruthandReconciliation
Shop the Certified Neighbour Collection online now at the link in our bio. 

A portion of the proceeds directly support your United Way Community Campaign. 

Local pickup in Peterborough available @ricartpromo or shipping options with Canada Post and Purolator!
One week ago, we launched our 2026 Community Campaign! 🎉 

Thanks to Campaign Cabinet member, Trista Greer and @ftlom.inc we have the perfect little recap to relive it. ❤️

There are so many ways to be a Certified Neighbour. 

Want to get involved? Whether you’re a business or an individual there’s a role you can play in supporting our community! 

⬇️ Comment “CERTIFIED” and we’ll send you a DM and share the different ways you can support the Campaign! 

#85YearsUnited and we’re just getting started.
The Certified Neighbour Collection is officially here!

You saw it at our Campaign Launch. You asked about it. And now… you can officially get your own Certified Neighbour swag!

Our first drop is live with many ways to rep your neighbourhood, including:
❤️ the 2-Tone Hat
❤️ the Crewneck Fleece
❤️ the Tote

Check out the online store for yourself to see what else is available. 

The best part? Proceeds from every purchase go directly to supporting United Way Peterborough & District’s Community Campaign. The people, programs and organizations that are working to build a stronger community, together.

🛍️ Shop the colllection through the link in our bio

📤 Local pickup at @ricartpromo or shipping options available via Canada Post & Purolator!

Tag your Certified Neighbours in the comments. Share this post. Show us how you’re sporting yours. And let’s see just how far the Certified Neighbour crew can go!
85 years of caring. 85 years of community. And now, a new goal for the future. 

Today, United Way Peterborough & District celebrated 85 years of bringing people together to create lasting change in our community, and launched our 2026 Community Campaign with a goal of $1,585,000!

Together, we can make sure local people have access to the support, opportunities and resources they need to thrive.

Here’s to 85 years of making a difference, and to what we can accomplish together in the years ahead. 

📸 @jordanlyallphotography
Tomorrow is the big day! We’re launching our 2026 Community Campaign. ❤️

We will come together with community leaders, local businesses, supporters and neighbours to celebrate what lies ahead. 

And this year is a big one.

🎉 85 years of United Way in Peterborough & District
🤝 A new campaign led by @_thetiffanyshow 
❤️ New leadership under Jason Seguya
🎯 And tomorrow… we reveal our 2026 campaign goal.
Most importantly, we get to celebrate the people who make this community what it is, and talk about how each of us can show up for our neighbours in the year ahead.

Haven’t grabbed your ticket yet? There’s still time!

📅 Tomorrow, September 17
📍 Healthy Planet Arena
🕛 12:00–1:30 p.m.
🍽️ Hot lunch included
🎟️ $30

Get your ticket today at the link in bio!
We’re just TWO days away! 🎉

And we couldn’t be more excited to have Miskin Law (@miskinlaw) joining us as the Presenting Sponsor of our 2026 Campaign Launch.

For 85 years, United Way Peterborough & District has been bringing people together to create a stronger, more connected community, and we’re kicking off our next chapter with an incredible group of local leaders, businesses and neighbours.

This Thursday, we’ll gather at Healthy Planet Arena to celebrate 85 years of United, welcome our new CEO Jason Seguya, meet our 2026 Campaign Chair Tiffany Arcari (@_thetiffanyshow), and share what’s ahead for this year’s campaign.

📅 Thursday, September 17
📍 Healthy Planet Arena
🕐 12:00–1:30 p.m. | Doors open at 11:30 a.m.
🍽️ Lunch included
🎟️ $30 per person

Have you got your ticket yet? There’s still time to join us!

🎟️ Grab your ticket through the link in our bio.

A huge thank you to the Miskin Law team for helping us kick off this milestone year. We’re so grateful to have you alongside us as we launch the 2026 Community Campaign!
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