2014 Campaign Celebration!

Campaign 2014 Achievement

Jim Russell, CEO, UWP – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

We celebrated our 2014 Campaign achievement on Friday, January 30th, 2015.

Gratitude and recognition were the themes as volunteers and workplaces were presented with certificates acknowledging their efforts on the campaign trail this year. But the big news was the 2014 Campaign achievement announcement. The final results were revealed accompanied with a snappy performance by the newly formed musical group, The Three Tunies. United Way CEO, Jim Russell lit the spark of celebration by announcing the 2014 campaign hit 93% of its goal raising $2,209,001 to date.

Three Tunies

The Three Tunies: Jim Russell, Terry Babcock and Dan Fewings – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

A $2,383,467 goal was set by this year’s Campaign Chair, Brian O’Toole and his Campaign Team. “It has been an honour to chair the 2014 United Way campaign. The City and County of Peterborough is known for its welcoming, generous spirit and is rich in opportunity for many who live here. Yet, we all know the gap between poverty and possibility is widening. We also know that too many of our region’s young people—facing barriers to education and a challenging job market—are finding it tough to get ahead,” says O’Toole. “That’s why, I was so proud to join with our United Way to work with thousands of committed people and organizations to drive real change. I am very proud of what we’ve been able to accomplish this year. I’m very proud of the incredible team that volunteered to help us achieve these results,” added O’Toole.

Despite the celebratory atmosphere, Jim Russell took a moment to reflect with guests. “It’s easy to take for granted the ordinary things in our lives. But for many people, an ordinary life is just not possible,” says Russell. “Being united in our efforts is critical. We’re in this together to bring lasting positive change to help people live with hope, with dignity and a sense of belonging. It is only with your generosity, we have the power to change people’s lives for the better right here at home,” Russell added.

Russell acknowledged the generosity of donors supporting the people in our community who benefit from United Way funded programs. “United Way is about investing in the future of some of our community’s most vulnerable citizens and so every dollar raised is critically important in making a difference to people in need,” Russell added.

‘Leading The Way’ Award Recipients: The top workplace campaigns were recognized with the United Way’s “Leading The Way” award being presented to those workplace campaigns whose employee and corporate donations together exceeded $75,000. The Top Workplace Campaigns of 2014 were:

GE Canada: #1 workplace campaign with total dollars raised of more than $155,000

GE

GE – Photo Credit: Lois Tuffin/PTW

PepsiCo Canada: #2 with total dollars raised of more than $150,000

PepsiCo

PepsiCo – Photo Credit: Lois Tuffin/PTW

The City of Peterborough: #3 who raised more than $81,000

City of Peterborough

City of Peterborough – Photo Credit: Lois Tuffin/PTW

Media Coverage

United Way raises $2,209,001, Peterborough Examiner – January 30, 2015
Campaign Celebration_Examiner

Campaign volunteers happy and grateful about reaching 93 per cent of the target, Peterborough This Week – January 30, 2015Campaign Celebration_PTW

United Way Set To Announce Campaign Fundraising Total, Extra Peterborough – January 30, 2015

More photos from the Campaign Celebration can be found on our Facebook page: Facebook.com/UnitedWayPtbo

Social Posts

✨ Half the world is under 30. In Canada, that’s 35% of us.

Young people aren’t just the future, they’re changemakers right now. 💪

On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛
🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales

A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.

We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.

But we’re not done yet! 🎒

There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!

Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.

✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.
Exciting News! 💫 The Reaching Home deadline has been extended!

Applicants now have until Wednesday, August 19 to submit your proposals.

Please keep in mind: 
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026

ℹ️ What is Reaching Home? It's a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Apply today at uwpeterborough.ca
We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
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