211 Day – Life can be hard. Finding help doesn’t have to be.

211 Day increases awareness of valuable service in Peterborough & District
211 has answered more than 9,247 calls, text, chats or emails from local residents since it’s launch

February 11 is 211 Day across North America, a day for United Way, 211 service providers and their supporters to raise awareness of this valuable service in the community.

211 launched in Peterborough and the surrounding area in 2009. Locally funded by United Way Peterborough & District, the City of Peterborough and the County of Peterborough , 211 helps residents in Peterborough, North Kawartha, Havelock-Belmont-Methuen, Asphodel-Norwood, Cavan Monaghan, Otonabee South Monaghan, Trent Lakes, Curve Lake First Nation, Hiawatha First Nation and Douro-Dummer connect with the right services at the right time, providing an important gateway to community, social, non-clinical health, and related government services.

information and the right referral for what you need.“ It can be so hard to ask for help,” said Jim Russell, CEO of United Way Peterborough & District. “More importantly…when you are ready to ask for help, it is critical to have the right information and the right referral for what you need.” 211 is a lifeline for those difficult life circumstances anyone of us might encounter. Our community and government agencies offer many services.  211 addresses one of the challenges people face, helping them to know where to turn for their specific needs.

The COVID-19 pandemic has highlighted the value of 211. With government programs changing regularly, and community-based programs and services adapting to meet evolving public health guidelines, 211 helps people navigate the complex network of support.

Calls, texts, chats and emails to 211 increased by 17% in 2021, with Community Navigators answering more than 350,000 inquiries from Ontarians looking for help finding information, programs, services or government supports. Locally, an average of 152 individuals were helped each month last year. The top five needs identified by 211 Navigators  locally were:

  • Health
  • Housing
  • Income Support/Financial Assistance
  • Information Services
  • Mental Health & Addictions

211 Day reminds residents how to ’make the right call’. Encouraging people to dial 2-1-1 for non-emergency services can help reducing congestion on 911 dispatch lines, and helping to ensure they are accessing the right type of assistance.

On February 11, 2022, United Way and 211 are encouraging more people to learn about this valuable service.

About 211
211 is Canada’s primary source of information for government and community-based health and social services. The free and confidential service can be accessed 24 hours a day, in more than 150 languages, by phone, chat, text, and web. 211 helps connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Visit 211.ca for more information.

Canadians should always call 9-1-1 for a life-threatening emergency, when a property is in danger or a crime is in progress that requires the police, fire or paramedics.

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From all of us at the Peterborough & District United Way, we are wishing everyone a safe and happy New Year! We're excited to continue our work with our amazing donors, partners, and volunteers in the years to come.

📅 Reminder: The tax deadline for charitable contributions is December 31.

Show your #LocalLove and donate to United Way Peterborough & District to help build community & change lives. 

Consider donating today, visit the link in our bio to learn more about our work and ways to give.
2025, what a year! 

We’re so grateful for the generosity, care, and community spirit that made these moments possible.

As the year comes to a close, this is also a friendly reminder that gifts made by December 31 are eligible for 2025 charitable tax receipting. Thank you for supporting your neighbours, today and all year long.

Learn more about the ways to give at the link in our bio.

Reminder: there is a secure mailbox located at the front of our office (277 Stewart St.) checked daily.
🚨Reaching Home Funding Applications Are Now Open!🚨

United Way Peterborough & District is happy to share that we are accepting applications from agencies for the Reaching Home program, on behalf of the Government of Canada.

👉 What is Reaching Home? It is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Applications close January 22nd, 2026. Find eligibility requirements and full application details on our website:
🔗 uwpeterborough.ca/reaching-home/ or follow the link in our bio
To our neighbours,

As we head into the holiday season, we want to take a moment to say thank you. Your generosity, kindness, and commitment to community have meant so much to us throughout the year.

Whether you gave your time, made a donation, attended an event, or simply showed up for local causes, you helped make Peterborough & District a stronger, more caring place.

As of 12:00 pm today (Dec. 24), our office will be closed for the holidays and will reopen on January 5. During this time, we hope you’re able to slow down, rest, and enjoy meaningful moments with the people who matter most.

From all of us at United Way Peterborough & District, we wish you and your loved ones a warm, peaceful holiday season and a new year filled with hope, connection, and possibility.
After more than a decade of dedicated leadership, we are sharing the news that our CEO, Jim Russell, will retire in July 2026.

Since joining United Way Peterborough & District in 2011, Jim has been a steady and passionate force for community change, leading more than $36 million in revenue generation and championing critical work to address poverty, homelessness, and income inequality across our region.

Under Jim’s leadership, United Way Peterborough and District has strengthened its role as a trusted community partner through impactful research, including Housing is Fundamental, multiple Point-in-Time Counts, and The Gap reports on income adequacy and living wages.

Jim’s commitment to Peterborough & District, and to building a more equitable, resilient community, has left a lasting mark. We are deeply grateful for his leadership and look forward to celebrating his legacy over the coming months. 

Please join us in congratulating Jim on his incredible contributions to our community!
🎄✨Festive sweaters described in one word only!

We brought the holiday spirit in support of our @unitedwayptbo workplace campaign!

Which one’s your favourite? 🤨

#UnitedWayPTBO #BuildingCommunity
As the holidays approach, we wanted to share a quick update on our office hours.

Our office will be closing early on Wednesday and Thursday of this week as we celebrate the season with our staff, board and committees. We will then be closed beginning at noon on Christmas Eve (Dec. 24) through January 5, returning to regular office hours in the new year.

If you or someone you know needs support during this time, please remember that help is available by calling 211, 24/7.

Wishing you a safe, restful, and joyful holiday season. 🎄✨
Looking for food support this holiday season? 

Please visit the City of Peterborough website for information on food banks and free meals. 

peterborough.ca/foodcalendar
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