211 Day – Life can be hard. Finding help doesn’t have to be.

211 Day increases awareness of valuable service in Peterborough & District
211 has answered more than 9,247 calls, text, chats or emails from local residents since it’s launch

February 11 is 211 Day across North America, a day for United Way, 211 service providers and their supporters to raise awareness of this valuable service in the community.

211 launched in Peterborough and the surrounding area in 2009. Locally funded by United Way Peterborough & District, the City of Peterborough and the County of Peterborough , 211 helps residents in Peterborough, North Kawartha, Havelock-Belmont-Methuen, Asphodel-Norwood, Cavan Monaghan, Otonabee South Monaghan, Trent Lakes, Curve Lake First Nation, Hiawatha First Nation and Douro-Dummer connect with the right services at the right time, providing an important gateway to community, social, non-clinical health, and related government services.

information and the right referral for what you need.“ It can be so hard to ask for help,” said Jim Russell, CEO of United Way Peterborough & District. “More importantly…when you are ready to ask for help, it is critical to have the right information and the right referral for what you need.” 211 is a lifeline for those difficult life circumstances anyone of us might encounter. Our community and government agencies offer many services.  211 addresses one of the challenges people face, helping them to know where to turn for their specific needs.

The COVID-19 pandemic has highlighted the value of 211. With government programs changing regularly, and community-based programs and services adapting to meet evolving public health guidelines, 211 helps people navigate the complex network of support.

Calls, texts, chats and emails to 211 increased by 17% in 2021, with Community Navigators answering more than 350,000 inquiries from Ontarians looking for help finding information, programs, services or government supports. Locally, an average of 152 individuals were helped each month last year. The top five needs identified by 211 Navigators  locally were:

  • Health
  • Housing
  • Income Support/Financial Assistance
  • Information Services
  • Mental Health & Addictions

211 Day reminds residents how to ’make the right call’. Encouraging people to dial 2-1-1 for non-emergency services can help reducing congestion on 911 dispatch lines, and helping to ensure they are accessing the right type of assistance.

On February 11, 2022, United Way and 211 are encouraging more people to learn about this valuable service.

About 211
211 is Canada’s primary source of information for government and community-based health and social services. The free and confidential service can be accessed 24 hours a day, in more than 150 languages, by phone, chat, text, and web. 211 helps connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Visit 211.ca for more information.

Canadians should always call 9-1-1 for a life-threatening emergency, when a property is in danger or a crime is in progress that requires the police, fire or paramedics.

Social Posts

🧡 Today we wear orange. In honour of every child who was taken. Every family that was broken. Every survivor who carried the weight of what should never have happened.

Reconciliation is not a moment; it’s a responsibility we carry every day.
United Way Peterborough & District walks alongside Indigenous communities, today and always. #OrangeShirtDay #TruthandReconciliation
Shop the Certified Neighbour Collection online now at the link in our bio. 

A portion of the proceeds directly support your United Way Community Campaign. 

Local pickup in Peterborough available @ricartpromo or shipping options with Canada Post and Purolator!
One week ago, we launched our 2026 Community Campaign! 🎉 

Thanks to Campaign Cabinet member, Trista Greer and @ftlom.inc we have the perfect little recap to relive it. ❤️

There are so many ways to be a Certified Neighbour. 

Want to get involved? Whether you’re a business or an individual there’s a role you can play in supporting our community! 

⬇️ Comment “CERTIFIED” and we’ll send you a DM and share the different ways you can support the Campaign! 

#85YearsUnited and we’re just getting started.
The Certified Neighbour Collection is officially here!

You saw it at our Campaign Launch. You asked about it. And now… you can officially get your own Certified Neighbour swag!

Our first drop is live with many ways to rep your neighbourhood, including:
❤️ the 2-Tone Hat
❤️ the Crewneck Fleece
❤️ the Tote

Check out the online store for yourself to see what else is available. 

The best part? Proceeds from every purchase go directly to supporting United Way Peterborough & District’s Community Campaign. The people, programs and organizations that are working to build a stronger community, together.

🛍️ Shop the colllection through the link in our bio

📤 Local pickup at @ricartpromo or shipping options available via Canada Post & Purolator!

Tag your Certified Neighbours in the comments. Share this post. Show us how you’re sporting yours. And let’s see just how far the Certified Neighbour crew can go!
85 years of caring. 85 years of community. And now, a new goal for the future. 

Today, United Way Peterborough & District celebrated 85 years of bringing people together to create lasting change in our community, and launched our 2026 Community Campaign with a goal of $1,585,000!

Together, we can make sure local people have access to the support, opportunities and resources they need to thrive.

Here’s to 85 years of making a difference, and to what we can accomplish together in the years ahead. 

📸 @jordanlyallphotography
Tomorrow is the big day! We’re launching our 2026 Community Campaign. ❤️

We will come together with community leaders, local businesses, supporters and neighbours to celebrate what lies ahead. 

And this year is a big one.

🎉 85 years of United Way in Peterborough & District
🤝 A new campaign led by @_thetiffanyshow 
❤️ New leadership under Jason Seguya
🎯 And tomorrow… we reveal our 2026 campaign goal.
Most importantly, we get to celebrate the people who make this community what it is, and talk about how each of us can show up for our neighbours in the year ahead.

Haven’t grabbed your ticket yet? There’s still time!

📅 Tomorrow, September 17
📍 Healthy Planet Arena
🕛 12:00–1:30 p.m.
🍽️ Hot lunch included
🎟️ $30

Get your ticket today at the link in bio!
We’re just TWO days away! 🎉

And we couldn’t be more excited to have Miskin Law (@miskinlaw) joining us as the Presenting Sponsor of our 2026 Campaign Launch.

For 85 years, United Way Peterborough & District has been bringing people together to create a stronger, more connected community, and we’re kicking off our next chapter with an incredible group of local leaders, businesses and neighbours.

This Thursday, we’ll gather at Healthy Planet Arena to celebrate 85 years of United, welcome our new CEO Jason Seguya, meet our 2026 Campaign Chair Tiffany Arcari (@_thetiffanyshow), and share what’s ahead for this year’s campaign.

📅 Thursday, September 17
📍 Healthy Planet Arena
🕐 12:00–1:30 p.m. | Doors open at 11:30 a.m.
🍽️ Lunch included
🎟️ $30 per person

Have you got your ticket yet? There’s still time to join us!

🎟️ Grab your ticket through the link in our bio.

A huge thank you to the Miskin Law team for helping us kick off this milestone year. We’re so grateful to have you alongside us as we launch the 2026 Community Campaign!
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