Investing for Impact: the unignorable reality

Maria Gomez is inherently aware of the extraordinary challenges of raising a family on a single household income.  It brings meaning to the expression, “balancing on a tightrope.” According to Peterborough Public Health, poverty is sitting too comfortably at 12.6 percent in the city centre, and 9.1 percent in the county and area. Most notably, women and youth experience poverty at a higher proportion.

When you take in to consideration that Statistic Canada has identified the low income measurement in 2013 for a two adult family with two children residing in a rural community sits at $41, 866, it really shines a blaring light on the fact that still many equivalent households in Peterborough are well below the line at just over $35,000.

It is for this reason that I feel compelled to invest time and effort in a charity that has proven to support those truly in need in our community.

The United Way is THE charity that makes important matters #unignorable

Social Posts

❤️It’s Thank You Thursday!❤️

Thank you to the whole team at J & M Automotive who welcomed us into their shop to present a generous gift to @unitedwayptbo 

We also want to thank @darcybonner2829 Campaign Cabinet member, for helping build these strong community connections. 

We’re so grateful for local businesses who step up for our community! Remember that every dollar raised here, stays here supporting our 20 outstanding partner agencies.
❄️Even with the snow coming down outside, our spirit week continues strong with Statement Sock Day!

🧦Bold statements, adorable animals, throwback characters - the team brought it all. 

❤️Proud of this team for finding joy, colour and community no matter the weather!
Consider this your official invitation to United Way's PJ Day! 🎉🛏️ 

Feeling the winter chill? Warm up with us this Friday, December 12th and get cozy in support of United Way Peterborough & District’s annual campaign.

To participate, simply donate $5 and enjoy rocking your fuzziest slippers, comfiest PJs, or favourite track pants all day long. You can event invite your coworkers and make it a workplace PJ party! 

When you donate to the United Way, every dollar you give supports 20 local partner agencies doing vital work right here in Peterborough & County.

Ready to get cozy for a cause?
👉 Visit the link in our bio to take part!
☕️We kicked off our @unitedwayptbo Staff Spirit Week with a cozy hot chocolate bar at our all-staff meeting! 

❤️Even though our team gives in many ways year-round, Spirit Week is a chance to come together, have some fun, and show what workplace campaigns can look like across our community!

😊Cheers to Jim for starting us off with a smile. Stay tuned to see what the rest of Spirit Week brings!
❄️ TODAY (Dec. 6) - Public pickup day for neighbours in need of coats and other warm gear, too!

📍10AM - 3PM at @path_ptbo 385 Lansdowne Street East. 

🗓️ Can’t make it today? Public pickup days take place the first Saturday of every month, from now until April. 

📞Questions? Call (705)775-7284
📸 Whoever gets caught on camera…. Has to promo the December 50/50!

❤️ When you buy United Way Peterborough & District 50/50 tickets, no one loses. In fact, there’s always two winners: you and your community. 

💸 Congratulations to our November winner, J. Million of Peterborough on taking home $877.50!

🔗 Tickets for the December draw are live! Find out more at the link in our bio. 

*Must be 18 years or older to purchase 50/50 tickets. Ontario residents only.
❤️ Today is the day - #GivingTuesday 2025!

💡Did you know that thanks to a generous anonymous donor, all new donations will be matched 100%, and any donor who increases their gift by 10% or more will have that increase matched as well. 

✨ That means not only will your gift strengthen our community’s social safety net by championing our research efforts and sustaining the work of our 20 partner agencies, but your impact can be DOUBLED‼️

🔗 To learn more about the work of UWP, and explore ways you can give, visit the link in our bio!
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