Investing for Impact: the unignorable reality

Maria Gomez is inherently aware of the extraordinary challenges of raising a family on a single household income.  It brings meaning to the expression, “balancing on a tightrope.” According to Peterborough Public Health, poverty is sitting too comfortably at 12.6 percent in the city centre, and 9.1 percent in the county and area. Most notably, women and youth experience poverty at a higher proportion.

When you take in to consideration that Statistic Canada has identified the low income measurement in 2013 for a two adult family with two children residing in a rural community sits at $41, 866, it really shines a blaring light on the fact that still many equivalent households in Peterborough are well below the line at just over $35,000.

It is for this reason that I feel compelled to invest time and effort in a charity that has proven to support those truly in need in our community.

The United Way is THE charity that makes important matters #unignorable

Social Posts

🧥🧣🧤Our annual Coats for Community drive is underway!🧤🧣🧥
Did anyone else see snow fall in Peterborough this afternoon? We’re collecting gently used coats, blankets, gloves and other warm winter gear in collaboration with @path_ptbo to help keep our neighbours warm heading into this winter season.
If you have been meaning to donate, tomorrow’s a perfect day to drop by @path_ptbo
📍385 Lansdowne Street Easy
🗓️Saturdays 9AM-3PM | Wednesdays 10AM-3PM
Questions? ☎️ (705)-775-7284.
Every donation counts❤️

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🧥🧣🧤Our annual Coats for Community drive is underway!🧤🧣🧥 Did anyone else see snow fall in Peterborough this afternoon? We’re collecting gently used coats, blankets, gloves and other warm winter gear in collaboration with @path_ptbo to help keep our neighbours warm heading into this winter season. If you have been meaning to donate, tomorrow’s a perfect day to drop by @path_ptbo 📍385 Lansdowne Street Easy 🗓️Saturdays 9AM-3PM | Wednesdays 10AM-3PM Questions? ☎️ (705)-775-7284. Every donation counts❤️

The United Way Ultimate Burger Battle starts THIS SATURDAY NOVEMBER 1st 🍔🔥!
At our press conference this morning, we asked some of our Burger Ambassadors to dream up their Ultimate Burges in preparation for this month! You can taste along with them at our 8 participating restaurants across Peterborough and the County all November long.
Every BITE gives BACK - $2 from every burger sold support our work building community and changing lives❤️!

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The United Way Ultimate Burger Battle starts THIS SATURDAY NOVEMBER 1st 🍔🔥! At our press conference this morning, we asked some of our Burger Ambassadors to dream up their Ultimate Burges in preparation for this month! You can taste along with them at our 8 participating restaurants across Peterborough and the County all November long. Every BITE gives BACK - $2 from every burger sold support our work building community and changing lives❤️!

🧣Do you have gently used winter gear? Help our community stay warm this season by donating to Coats for Community. @unitedwayptbo and @path_ptbo are proud to partner once again to help our neighbours face the winter months with dignity and warmth.🧣
📍Drop off at PATH: 385 Lansdowne St. E
🗓️Every Wednesday (9AM-3PM) and Saturday (10AM-3PM) until May 2026.

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🧣Do you have gently used winter gear? Help our community stay warm this season by donating to Coats for Community. @unitedwayptbo and @path_ptbo are proud to partner once again to help our neighbours face the winter months with dignity and warmth.🧣 📍Drop off at PATH: 385 Lansdowne St. E 🗓️Every Wednesday (9AM-3PM) and Saturday (10AM-3PM) until May 2026.

Still reminiscing on Campaign Launch 2025🥹! Learn more about contributing to your 2025-2026 Community Campaign at the link in our bio.

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Still reminiscing on Campaign Launch 2025🥹! Learn more about contributing to your 2025-2026 Community Campaign at the link in our bio.

Our office will be closed on Monday, October 13 and will reopen on Tuesday, October 14. Have a safe and restful long weekend.

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Our office will be closed on Monday, October 13 and will reopen on Tuesday, October 14. Have a safe and restful long weekend.

Sneak peak at the cutest new holographic stickers for the Campaign trail! Designed in house by our team and manufactured locally by @renegadeapparel
Perks of running a workplace campaign? Supporting our amazing community AND receiving stylish stickers 😎.
Reach out for more information and to learn how to get involved with this year’s Community Campaign and help us reach our goal of $1.6 million!

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Sneak peak at the cutest new holographic stickers for the Campaign trail! Designed in house by our team and manufactured locally by @renegadeapparel Perks of running a workplace campaign? Supporting our amazing community AND receiving stylish stickers 😎. Reach out for more information and to learn how to get involved with this year’s Community Campaign and help us reach our goal of $1.6 million!

🍦Two scoops are better than one, and so is your impact this year thanks to our matching program!
Your donation can go twice as far this year thanks to our Double Your Difference match challenge!
✨ New donors: your gift will be matched 100%
✨ Returning donors: increase your gift by 10% or more and the extra will be matched, too!
Together, we can double the difference for our community and help reach our 2025-26 Community Campaign goal of $1.6 million! ❤️
📲Click the link in our bio to explore the different ways you can give.
#BuildingCommunity #DoubleYourDifference #UnitedWayPTBO

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🍦Two scoops are better than one, and so is your impact this year thanks to our matching program! Your donation can go twice as far this year thanks to our Double Your Difference match challenge! ✨ New donors: your gift will be matched 100% ✨ Returning donors: increase your gift by 10% or more and the extra will be matched, too! Together, we can double the difference for our community and help reach our 2025-26 Community Campaign goal of $1.6 million! ❤️ 📲Click the link in our bio to explore the different ways you can give. #BuildingCommunity #DoubleYourDifference #UnitedWayPTBO

No tricks here - just treats!
Run (don’t walk) to grab your tickets for our FIRST EVER monthly 50/50 draw, province wide!
🎟️Tickets can be found at the link in our bio🎟️
First draw happens on Halloween, Friday October 31!
Win big. Give back. Change lives.

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No tricks here - just treats! Run (don’t walk) to grab your tickets for our FIRST EVER monthly 50/50 draw, province wide! 🎟️Tickets can be found at the link in our bio🎟️ First draw happens on Halloween, Friday October 31! Win big. Give back. Change lives.
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