76th United Way Campaign Launches #NowMoreThanEver

2017 Launch place setting

76th United Way Campaign Launches  #NowMoreThanEver

PETERBOROUGH, ON –300 people packed the Evinrude Centre this morning to launch the 76th annual United Way Community fundraising Campaign.  This year’s Campaign Chair, Neil Morton was bagpiped into the centre, along with all the Partner agencies who receive long term funding through the efforts of each annual campaign.

Morton was effusive in his praise for this year’s cabinet and United Way staff, “there is such a strong committed team, and I am confident we will reach goal.”

An overarching theme to this year’s campaign has been the introduction of plaid. “Plaid is the great equalizer, a reminder that we are all part of the same family” says Morton. In fact it was announced that on November 2 the Peterborough Pete’s will be holding a Pete’s Plaid Night, showcasing plaid redesigned jerseys. Fans will be encouraged to wear plaid in support of the United Way.

Morton, the co-founder of PTBO Canada, the premiere social medial agency in the city has been instrumental in raising the Social Media presence of the United Way. Jim Russell CEO stated, “There has been more early momentum in this year’s campaign than ever before” attributing it directly to Morton’s counsel.

Board Chair Karen Wilson outlined the role United Way plays in building community through ensuring basic needs are met, supporting healthy aging, supporting programs dealing with mental health, to name a few.

Wilson and Morton were joined by all Partner agencies for the reveal of this year’s goal, which is set at $1,850,000.00.

Click here to view our photo gallery!

For information about United Way, please contact:   

Jim Russell
United Way Peterborough & District
T: 705-742-8839
E: jrussell@uwpeterborough.ca

 

Social Posts

📬 It’s that time of year again!
We were thrilled to visit @miskinlaw this morning and are proud to announce Miskin Law as the Presenting Sponsor of Day of Caring 2026 with a generous $5,000 contribution. 

Day of Caring brings volunteers and workplaces together to support local agencies and strengthen our community through hands-on impact. Partnerships like this one make it all possible!

Thank you to the whole team at Miskin Law (including Leo🐶) for your leadership, generosity, and commitment to building a stronger Peterborough. We can’t wait to work together for an incredible Day of Caring 2026!
Our office will be closed today, Monday, may 18th and will reopen tomorrow, Tuesday, May 19th! Have a safe and restful  long weekend. 

Need support? Dial 211 to connect with a live agent and find assistance with food, housing, healthcare, employment and more.
🏳️‍🌈🏳️‍⚧️ Today we stand for love, dignity, and inclusion.
 
Everyone deserves to live authentically and without fear.

United Way Peterborough & District remains committed to fostering inclusion, advancing equity, and supporting initiatives that uplift 2SLGBTQI+ communities across our region.
 
#IDAHOBIT
Last week, nearly 60 community members came together at our Solutions Summit to share ideas, build connections, and help shape the future of Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) work across Peterborough City & County. 

The conversations were thoughtful, honest, and inspiring, and we know there are still more voices to hear.

We’re now inviting the broader community to help inform how up to $300,000 through our new Priority Issues Fund will be invested over the next 18 months.
Whether you attended the Summit or not, we want your insight.

📝 Complete the Priority Issues Fund Survey before Tuesday, May 19 at 10:00 a.m. and help shape this work moving forward.

🔗 Link in bio

Thank you to everyone who has already contributed their time, perspectives, and lived experience to this process. We’re excited to continue learning, evolving, and building this work, together!
Happy Mother’s Day 💖
 
To every mom and mother figure — your love and care make our communities brighter.
Do you have an idea to make your community better? 

This is your chance to bring it to life.💥 Apply to the Neighbourhood Fund for the chance to receive a small grant and turn your project into something real.

Every big change starts small and it could all start with you!

🔗 Apply today at uwpeterborough.ca 
🗓️ Deadline: Wednesday, May 27 at noon
May is Leave a Legacy Month in Canada. It’s about more than a gift, it’s about the future you believe in.

A future where everyone in our community has the support they need to thrive.

Planned giving is a way to carry your values forward and make a difference for generations to come. 

Learn more by visiting our website www.uwpeterborough.ca
Today we honour and remember missing and murdered Indigenous women, girls, and Two-Spirit people.
 
We listen.
We learn.
We reflect.
We act.
 
🧡

#MMIWG2S
✨ Your mental health matters.
 
This #MentalHealthWeek, let’s nurture our minds and create space for honest conversations.
 
Need support? Dial 2-1-1 or visit 211.ca to get connected. 💚
 
You’re not alone.
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