Thursday
September 21
2017

76th United Way Campaign Launches #NowMoreThanEver

2017 Launch place setting

76th United Way Campaign Launches  #NowMoreThanEver

PETERBOROUGH, ON –300 people packed the Evinrude Centre this morning to launch the 76th annual United Way Community fundraising Campaign.  This year’s Campaign Chair, Neil Morton was bagpiped into the centre, along with all the Partner agencies who receive long term funding through the efforts of each annual campaign.

Morton was effusive in his praise for this year’s cabinet and United Way staff, “there is such a strong committed team, and I am confident we will reach goal.”

An overarching theme to this year’s campaign has been the introduction of plaid. “Plaid is the great equalizer, a reminder that we are all part of the same family” says Morton. In fact it was announced that on November 2 the Peterborough Pete’s will be holding a Pete’s Plaid Night, showcasing plaid redesigned jerseys. Fans will be encouraged to wear plaid in support of the United Way.

Morton, the co-founder of PTBO Canada, the premiere social medial agency in the city has been instrumental in raising the Social Media presence of the United Way. Jim Russell CEO stated, “There has been more early momentum in this year’s campaign than ever before” attributing it directly to Morton’s counsel.

Board Chair Karen Wilson outlined the role United Way plays in building community through ensuring basic needs are met, supporting healthy aging, supporting programs dealing with mental health, to name a few.

Wilson and Morton were joined by all Partner agencies for the reveal of this year’s goal, which is set at $1,850,000.00.

Click here to view our photo gallery!

For information about United Way, please contact:   

Jim Russell
United Way Peterborough & District
T: 705-742-8839
E: jrussell@uwpeterborough.ca

 

Social Posts

✨ Half the world is under 30. In Canada, that’s 35% of us.

Young people aren’t just the future, they’re changemakers right now. 💪

On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛

9 0
Open post by unitedwayptbo with ID 17902360527550384
✨ Half the world is under 30. In Canada, that’s 35% of us. Young people aren’t just the future, they’re changemakers right now. 💪 On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛

🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales

A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.

We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.

But we’re not done yet! 🎒

There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!

Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.

✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.

23 1
Open post by unitedwayptbo with ID 17977156352900950
🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community. We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn. But we’re not done yet! 🎒 There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14! Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed. ✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.

Exciting News! 💫 The Reaching Home deadline has been extended!

Applicants now have until Wednesday, August 19 to submit your proposals.

Please keep in mind:
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026

ℹ️ What is Reaching Home? It`s a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Apply today at uwpeterborough.ca

7 0
Open post by unitedwayptbo with ID 18335213140268318
Exciting News! 💫 The Reaching Home deadline has been extended! Applicants now have until Wednesday, August 19 to submit your proposals. Please keep in mind: 👉 Applications will be reviewed based on alignment to the following community priorities: • Creating, preserving, and enabling equitable access to housing • Eviction prevention • Outreach 👉 Funding covers the period October 1, 2026, to March 31, 2028 👉 New application deadline August 19, 2026 ℹ️ What is Reaching Home? It's a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. Apply today at uwpeterborough.ca

We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community.

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒

37 1
Open post by unitedwayptbo with ID 17926542303383216
We 💙 GM Financial! A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving! Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒

We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.

23 1
Open post by unitedwayptbo with ID 17938345407299556
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team. This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community. 📍 Peterborough, ON 💼 Full-time 💰 Starting salary: $83,106; salary range up to $93,536 📅 Apply by August 14, 2026 Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.

❤️Won’t you be our neighbour?

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO

46 3
Open post by unitedwayptbo with ID 18097552412614110
❤️Won’t you be our neighbour? Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this! #CertifiedNeighbour #UnitedWayPTBO

Don`t miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca

8 0
Open post by unitedwayptbo with ID 18019432256905534
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program! ℹ️ What is Reaching Home? Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs. Important details: ⭐ Applications will be reviewed based on alignment to community priorities, including: • Creating, preserving, and enabling equitable access to housing • Eviction prevention • Outreach ⭐ The funding period is October 1, 2026, to March 31, 2028 📅 Applications close August 4, 2026. Apply today at uwpeterborough.ca

Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.

72 1
Open post by unitedwayptbo with ID 18105429731035646
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities. Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain. Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness. We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.

Breaking News: Jimothy has officially RSVP`d to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we`ll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙

21 1
Open post by unitedwayptbo with ID 18114858235730862
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉 Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
Donate To the United Way
Donate