Thursday
September 21
2017

76th United Way Campaign Launches #NowMoreThanEver

76^th United Way Campaign Launches #NowMoreThanEver

PETERBOROUGH, ON –300 people packed the Evinrude Centre this morning to launch the 76^th annual United Way Community fundraising Campaign. This year’s Campaign Chair, Neil Morton was bagpiped into the centre, along with all the Partner agencies who receive long term funding through the efforts of each annual campaign.

Morton was effusive in his praise for this year’s cabinet and United Way staff, “there is such a strong committed team, and I am confident we will reach goal.”

An overarching theme to this year’s campaign has been the introduction of plaid. “Plaid is the great equalizer, a reminder that we are all part of the same family” says Morton. In fact it was announced that on November 2 the Peterborough Pete’s will be holding a Pete’s Plaid Night, showcasing plaid redesigned jerseys. Fans will be encouraged to wear plaid in support of the United Way.

Morton, the co-founder of PTBO Canada, the premiere social medial agency in the city has been instrumental in raising the Social Media presence of the United Way. Jim Russell CEO stated, “There has been more early momentum in this year’s campaign than ever before” attributing it directly to Morton’s counsel.

Board Chair Karen Wilson outlined the role United Way plays in building community through ensuring basic needs are met, supporting healthy aging, supporting programs dealing with mental health, to name a few.

Wilson and Morton were joined by all Partner agencies for the reveal of this year’s goal, which is set at $1,850,000.00.

Click here to view our photo gallery!

For information about United Way, please contact:

Jim Russell
United Way Peterborough & District
T: 705-742-8839
E: jrussell@uwpeterborough.ca

Social Posts

What a fun day at @gmfinancial Peterborough centre yesterday celebrating their United Way Campaign!

Did you know the GM Financial has been supporting United Way Peterborough and District since 2002⁉️

Over the years their team has gotten very creative when it comes to fundraising activities ➡️ swipe to see some of this years shenanigans. The “Cookie Face Challenge” was a part of a minute to win it style face off between team leads and members of the senior leadership team!

Thank you so much to the team at @gmfinancial for your ongoing support. Your contributions go a long way in supporting our neighbours ❤️.

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What a fun day at @gmfinancial Peterborough centre yesterday celebrating their United Way Campaign!

Did you know the GM Financial has been supporting United Way Peterborough and District since 2002⁉️

Over the years their team has gotten very creative when it comes to fundraising activities ➡️ swipe to see some of this years shenanigans. The “Cookie Face Challenge” was a part of a minute to win it style face off between team leads and members of the senior leadership team!

Thank you so much to the team at @gmfinancial for your ongoing support. Your contributions go a long way in supporting our neighbours ❤️.

We are so happy to be back at our Stewart St. office after a couple of weeks working remotely due to aforementioned “unforeseen circumstances”! Come by and say hello! The team has missed you.

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We are so happy to be back at our Stewart St. office after a couple of weeks working remotely due to aforementioned “unforeseen circumstances”! Come by and say hello! The team has missed you.

The United Way Ultimate Burger Battle returns this November, and we couldn’t be more excited after all the fun we had last year🍔✨!

Let us know your FAVOURITE burger in Peterborough and County in the comments below ⬇️ tell us your go to spot and we’ll see if they have what it takes!

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Open post by unitedwayptbo with ID 17996259807045671

The United Way Ultimate Burger Battle returns this November, and we couldn’t be more excited after all the fun we had last year🍔✨!

Let us know your FAVOURITE burger in Peterborough and County in the comments below ⬇️ tell us your go to spot and we’ll see if they have what it takes!

You’re not seeing double, your generosity can go twice as far!

For 85 years, neighbours have been coming together to build a stronger, more caring Peterborough community. This year, there’s an extra reason to celebrate: eligible donations will be matched dollar for dollar!

Thanks to the generosity of an anonymous donor, new donations of $85 or more, as well as any increase to an existing gift, will be matched 100% through our 2026 Community Campaign.

This is the third and final year of this incredible matching gift, making it a special opportunity to double your impact and help support the network of 20 local agencies working to strengthen our community.

Whether you’re making your first gift or increasing your support, your generosity makes a difference.

85 years united. Double the impact. Stronger together.

Learn more at the link in our bio!

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Open post by unitedwayptbo with ID 18107706863236678

You’re not seeing double, your generosity can go twice as far!

For 85 years, neighbours have been coming together to build a stronger, more caring Peterborough community. This year, there’s an extra reason to celebrate: eligible donations will be matched dollar for dollar!

Thanks to the generosity of an anonymous donor, new donations of $85 or more, as well as any increase to an existing gift, will be matched 100% through our 2026 Community Campaign.

This is the third and final year of this incredible matching gift, making it a special opportunity to double your impact and help support the network of 20 local agencies working to strengthen our community.

Whether you’re making your first gift or increasing your support, your generosity makes a difference.

85 years united. Double the impact. Stronger together.

Learn more at the link in our bio!

A little extra reason to be thankful this long weekend! ❤️

A big thank you to @cityptbo for organizing a Thanksgiving food drive as part of their United Way workplace campaign! These generous donations will support two of our community partners, @yesshelterptbo and @ywca.peterborough.haliburton

It’s a great reminder that workplace campaigns are about so much more than fundraising. They’re about finding meaningful ways to show up for our community and make a difference together.

Wishing everyone a safe, happy, and restful Thanksgiving long weekend!

Want to get involved? Whether it’s organizing a food drive, starting a workplace campaign, or finding another way to give back, there are so many ways to be a Certified Neighbour.

Get in touch with United Way Peterborough & District to find out how you can make a difference locally!

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Open post by unitedwayptbo with ID 17982385280905170

A little extra reason to be thankful this long weekend! ❤️

A big thank you to @cityptbo for organizing a Thanksgiving food drive as part of their United Way workplace campaign! These generous donations will support two of our community partners, @yesshelterptbo and @ywca.peterborough.haliburton

It’s a great reminder that workplace campaigns are about so much more than fundraising. They’re about finding meaningful ways to show up for our community and make a difference together.

Wishing everyone a safe, happy, and restful Thanksgiving long weekend!

Want to get involved? Whether it’s organizing a food drive, starting a workplace campaign, or finding another way to give back, there are so many ways to be a Certified Neighbour.

Get in touch with United Way Peterborough & District to find out how you can make a difference locally!

We’re #hiring @unitedwayptbo is looking for three community-minded people to join our team.

Swipe ➡️ to learn more!

Learn more about each role and how to apply through the link in our bio.

We’re looking for a relationship-builder who loves connecting people, building partnerships, and turning community connections into meaningful impact.

As our Campaign Officer, you’ll work with workplaces, businesses, donors, sponsors, volunteers, and community partners to help grow our annual campaign across Peterborough and County.

If you’re energized by people, fundraising, and making things happen in the community, we’d love to hear from you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

We’re looking for an organized, people-focused team player to help keep things running smoothly behind the scenes at United Way Peterborough & District.

As our Office & Administrative Coordinator, you’ll support day-to-day office operations while working with donors, volunteers, community partners, and our team.

If you’re detail-oriented, dependable, and enjoy being the person who keeps everything on track, we’d love to hear from you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

Are you a creative storyteller who knows how to turn ideas and impact into content people want to engage with?

We’re looking for a Communications Officer to help tell the United Way story through social media, digital content, campaigns, media relations, visual communications, and more.

If you’re a strong writer, creative thinker, and community-minded communicator, this could be the role for you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

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We’re #hiring @unitedwayptbo is looking for three community-minded people to join our team.

Swipe ➡️ to learn more!

Learn more about each role and how to apply through the link in our bio.

We’re looking for a relationship-builder who loves connecting people, building partnerships, and turning community connections into meaningful impact.

As our Campaign Officer, you’ll work with workplaces, businesses, donors, sponsors, volunteers, and community partners to help grow our annual campaign across Peterborough and County.

If you’re energized by people, fundraising, and making things happen in the community, we’d love to hear from you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

We’re looking for an organized, people-focused team player to help keep things running smoothly behind the scenes at United Way Peterborough & District.

As our Office & Administrative Coordinator, you’ll support day-to-day office operations while working with donors, volunteers, community partners, and our team.

If you’re detail-oriented, dependable, and enjoy being the person who keeps everything on track, we’d love to hear from you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

Are you a creative storyteller who knows how to turn ideas and impact into content people want to engage with?

We’re looking for a Communications Officer to help tell the United Way story through social media, digital content, campaigns, media relations, visual communications, and more.

If you’re a strong writer, creative thinker, and community-minded communicator, this could be the role for you.

📍 Peterborough, Ontario
💼 Full-time | $55,000–$60,000 + benefits

Learn more and apply through the link in our bio.

Certified Neighbours spotted in the wild 👀❤️

A big shoutout to the team at @cf_peterborough for rocking their Certified Neighbour gear and showing us what it looks like to put community first!

Want to join them? 👀 The Certified Neighbour Collection is officially live, with tees, hoodies and more!

🛍️ Shop the collection and support United Way Peterborough & District’s Community Campaign at the link in our bio! Local pickup available @ricartpromo

Looking good. Doing good. Being a Certified Neighbour. ❤️

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Certified Neighbours spotted in the wild 👀❤️

A big shoutout to the team at @cf_peterborough for rocking their Certified Neighbour gear and showing us what it looks like to put community first!

Want to join them? 👀 The Certified Neighbour Collection is officially live, with tees, hoodies and more!

🛍️ Shop the collection and support United Way Peterborough & District’s Community Campaign at the link in our bio! Local pickup available @ricartpromo

Looking good. Doing good. Being a Certified Neighbour. ❤️

🧡 Today we wear orange. In honour of every child who was taken. Every family that was broken. Every survivor who carried the weight of what should never have happened.

Reconciliation is not a moment; it’s a responsibility we carry every day.
United Way Peterborough & District walks alongside Indigenous communities, today and always. #OrangeShirtDay #TruthandReconciliation

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🧡 Today we wear orange. In honour of every child who was taken. Every family that was broken. Every survivor who carried the weight of what should never have happened.

Reconciliation is not a moment; it’s a responsibility we carry every day.
United Way Peterborough & District walks alongside Indigenous communities, today and always. #OrangeShirtDay #TruthandReconciliation

A discussion with the mayoral candidates focused on social issues in a changing Peterborough.

FREE BBQ GENEROUSLY PROVIDED BY E.P. LIONS CLUB: 5:00PM - 5:45PM
ALL MAYORAL CANDIDATES MEETING: 6:00PM - 8:30PM

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Active transportation is encouraged, and bike racks will be provided. Use of strong bike locks is recommended.

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FORMAT:
- All 7 mayoral candidates will provide brief opening statements;
- Candidates will take turns discussing their platforms and approaches with the moderator, in a style similar to a job interview;
- Audience members will have a chance to ask their own questions, both in the room and online;
- Candidates will provide brief closing remarks.

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WATCH THE LIVESTREAM: twitch.tv/newcanadianscentre

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YMCA`s FAMILY DROP-IN:
Families with children are invited to watch the livestream at YMCA’s Development Centre (123 Aylmer Street South) on October 7, from 6:00PM - 8:30PM.

Family Drop-In Features:
- Free participation for all families
- Livestream of the mayoral event
- Toys and activity mats for young children
- Supervised drop-in programming for children ages 4-12

Children ages 4-12 may be signed into the YMCA`s supervised drop-in program. Parents and caregivers of children ages 4-12 are welcome to remain in the YMCA Development Centre to watch the livestream or attend the discussion in-person at the New Canadians Centre.

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EVENT ORGANIZED BY:
- United Way Peterborough & District
- New Canadians Centre
- Trent’s Research for Social Change Lab
- One City Peterborough
- Peterborough Community Health Centre
- Basic Income Peterborough Network
- Community Resilience Action Network

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ARE YOU REGISTERED TO VOTE?
peterborough.voterservices.ca

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Open post by unitedwayptbo with ID 18218275747346786

A discussion with the mayoral candidates focused on social issues in a changing Peterborough.

FREE BBQ GENEROUSLY PROVIDED BY E.P. LIONS CLUB: 5:00PM - 5:45PM
ALL MAYORAL CANDIDATES MEETING: 6:00PM - 8:30PM

-----

Active transportation is encouraged, and bike racks will be provided. Use of strong bike locks is recommended.

-----

FORMAT:
- All 7 mayoral candidates will provide brief opening statements;
- Candidates will take turns discussing their platforms and approaches with the moderator, in a style similar to a job interview;
- Audience members will have a chance to ask their own questions, both in the room and online;
- Candidates will provide brief closing remarks.

-----

WATCH THE LIVESTREAM: twitch.tv/newcanadianscentre

-----

YMCA's FAMILY DROP-IN:
Families with children are invited to watch the livestream at YMCA’s Development Centre (123 Aylmer Street South) on October 7, from 6:00PM - 8:30PM.

Family Drop-In Features:
- Free participation for all families
- Livestream of the mayoral event
- Toys and activity mats for young children
- Supervised drop-in programming for children ages 4-12

Children ages 4-12 may be signed into the YMCA's supervised drop-in program. Parents and caregivers of children ages 4-12 are welcome to remain in the YMCA Development Centre to watch the livestream or attend the discussion in-person at the New Canadians Centre.

-----

EVENT ORGANIZED BY:
- United Way Peterborough & District
- New Canadians Centre
- Trent’s Research for Social Change Lab
- One City Peterborough
- Peterborough Community Health Centre
- Basic Income Peterborough Network
- Community Resilience Action Network

-----

ARE YOU REGISTERED TO VOTE?
peterborough.voterservices.ca

Shop the Certified Neighbour Collection online now at the link in our bio.

A portion of the proceeds directly support your United Way Community Campaign.

Local pickup in Peterborough available @ricartpromo or shipping options with Canada Post and Purolator!

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Open post by unitedwayptbo with ID 18167341693478526

Shop the Certified Neighbour Collection online now at the link in our bio.

A portion of the proceeds directly support your United Way Community Campaign.

Local pickup in Peterborough available @ricartpromo or shipping options with Canada Post and Purolator!

One week ago, we launched our 2026 Community Campaign! 🎉

Thanks to Campaign Cabinet member, Trista Greer and @ftlom.inc we have the perfect little recap to relive it. ❤️

There are so many ways to be a Certified Neighbour.

Want to get involved? Whether you’re a business or an individual there’s a role you can play in supporting our community!

⬇️ Comment “CERTIFIED” and we’ll send you a DM and share the different ways you can support the Campaign!

#85YearsUnited and we’re just getting started.

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Open post by unitedwayptbo with ID 18029707943681604

One week ago, we launched our 2026 Community Campaign! 🎉

Thanks to Campaign Cabinet member, Trista Greer and @ftlom.inc we have the perfect little recap to relive it. ❤️

There are so many ways to be a Certified Neighbour.

Want to get involved? Whether you’re a business or an individual there’s a role you can play in supporting our community!

⬇️ Comment “CERTIFIED” and we’ll send you a DM and share the different ways you can support the Campaign!

#85YearsUnited and we’re just getting started.

The Certified Neighbour Collection is officially here!

You saw it at our Campaign Launch. You asked about it. And now… you can officially get your own Certified Neighbour swag!

Our first drop is live with many ways to rep your neighbourhood, including:
❤️ the 2-Tone Hat
❤️ the Crewneck Fleece
❤️ the Tote

Check out the online store for yourself to see what else is available.

The best part? Proceeds from every purchase go directly to supporting United Way Peterborough & District’s Community Campaign. The people, programs and organizations that are working to build a stronger community, together.

🛍️ Shop the colllection through the link in our bio

📤 Local pickup at @ricartpromo or shipping options available via Canada Post & Purolator!

Tag your Certified Neighbours in the comments. Share this post. Show us how you’re sporting yours. And let’s see just how far the Certified Neighbour crew can go!

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Open post by unitedwayptbo with ID 17891932881655512

The Certified Neighbour Collection is officially here!

You saw it at our Campaign Launch. You asked about it. And now… you can officially get your own Certified Neighbour swag!

Our first drop is live with many ways to rep your neighbourhood, including:
❤️ the 2-Tone Hat
❤️ the Crewneck Fleece
❤️ the Tote

Check out the online store for yourself to see what else is available.

The best part? Proceeds from every purchase go directly to supporting United Way Peterborough & District’s Community Campaign. The people, programs and organizations that are working to build a stronger community, together.

🛍️ Shop the colllection through the link in our bio

📤 Local pickup at @ricartpromo or shipping options available via Canada Post & Purolator!

Tag your Certified Neighbours in the comments. Share this post. Show us how you’re sporting yours. And let’s see just how far the Certified Neighbour crew can go!

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76th United Way Campaign Launches #NowMoreThanEver

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