211 Day – Life can be hard. Finding help doesn’t have to be.

211 Day increases awareness of valuable service in Peterborough & District
211 has answered more than 9,247 calls, text, chats or emails from local residents since it’s launch

February 11 is 211 Day across North America, a day for United Way, 211 service providers and their supporters to raise awareness of this valuable service in the community.

211 launched in Peterborough and the surrounding area in 2009. Locally funded by United Way Peterborough & District, the City of Peterborough and the County of Peterborough , 211 helps residents in Peterborough, North Kawartha, Havelock-Belmont-Methuen, Asphodel-Norwood, Cavan Monaghan, Otonabee South Monaghan, Trent Lakes, Curve Lake First Nation, Hiawatha First Nation and Douro-Dummer connect with the right services at the right time, providing an important gateway to community, social, non-clinical health, and related government services.

information and the right referral for what you need.“ It can be so hard to ask for help,” said Jim Russell, CEO of United Way Peterborough & District. “More importantly…when you are ready to ask for help, it is critical to have the right information and the right referral for what you need.” 211 is a lifeline for those difficult life circumstances anyone of us might encounter. Our community and government agencies offer many services.  211 addresses one of the challenges people face, helping them to know where to turn for their specific needs.

The COVID-19 pandemic has highlighted the value of 211. With government programs changing regularly, and community-based programs and services adapting to meet evolving public health guidelines, 211 helps people navigate the complex network of support.

Calls, texts, chats and emails to 211 increased by 17% in 2021, with Community Navigators answering more than 350,000 inquiries from Ontarians looking for help finding information, programs, services or government supports. Locally, an average of 152 individuals were helped each month last year. The top five needs identified by 211 Navigators  locally were:

  • Health
  • Housing
  • Income Support/Financial Assistance
  • Information Services
  • Mental Health & Addictions

211 Day reminds residents how to ’make the right call’. Encouraging people to dial 2-1-1 for non-emergency services can help reducing congestion on 911 dispatch lines, and helping to ensure they are accessing the right type of assistance.

On February 11, 2022, United Way and 211 are encouraging more people to learn about this valuable service.

About 211
211 is Canada’s primary source of information for government and community-based health and social services. The free and confidential service can be accessed 24 hours a day, in more than 150 languages, by phone, chat, text, and web. 211 helps connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Visit 211.ca for more information.

Canadians should always call 9-1-1 for a life-threatening emergency, when a property is in danger or a crime is in progress that requires the police, fire or paramedics.

Social Posts

Every great leader has a story... and today, we're excited to share the beginning of @_thetiffanyshow story as your 2026 United Way Campaign Chair.

As we launch our 85th Community Campaign, we're turning the page to a new chapter - one rooted in connection, collaboration, and the incredible power of community. Tiffany has spent years shining a spotlight on the people, organizations and stories that make Peterborough & District such a special place to call home. Now, she'll help lead a Campaign that celebrates what we can accomplish when we come together.

This grand reveal wouldn't have been possible without the creativity and generosity of Johanna Hawkshaw and the incredible team @yourtvptbo who helped bring our vision to life. Thank you for embracing the fun and helping us tell this story in such a memorable way.

If UW Campaign Chairs came with a Netflix special, we're pretty sure this would make the final cut 🎬🍿 ... 

A special thank you as well to our 2025 Campaign Chair, Paul Rellinger, and our amazing staff for being great sports and helping kick off this exciting new chapter.

Here's to 85 years of neighbours helping neighbours, and to everything we'll accomplish together this campaign.

Welcome to the team, Tiffany! We can't wait to see what we are able to accomplish together.

#UnitedWayPeterborough #CommunityCampaign #85YearsUnited
Now Accepting Applications!📣

United Way Peterborough & District is pleased to announce that we are once again accepting proposals for funding through Reaching Home. 

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. 

📝To apply, please visit our website at uwpeterborough.ca
‼️All applications must be submitted by Tuesday, August 4, 2026. 

If you’re interested in applying but aren’t sure if you’re eligible, or if you have questions that aren’t answered in the online checklist, please reach out to us at ℹ️ reachinghome@uwpeterborough.ca.
Well prepared and ready to learn! 📚✏️
That’s what Backpacks for Success is all about! Your support helps ensure that students across Peterborough & County have the materials they need to take on the 2026 school year with confidence.

Whether you host a collection drive, become an event sponsor, or make a monetary donation, every contribution makes a difference to school aged students from grades K–12. 

📲 Contact us today to get involved!
Clue number TWO✌️!

Every great leader has a story. Can you find the words that help tell the story of our 2026 Campaign Chair?

Drop your guesses below👇…
👀 The first clue has arrived!

Every great leader brings something special to the table, and these six emojis represent just a few things that make our 2026 Campaign Chair who they are ✨

Can you guess who it might be🤔?
22% of Canadians live with a disability.

41% of people in poverty have a disability.

Those numbers aren’t just statistics; they’re a call to action.

This #DisabilityPrideMonth, United Way Peterborough & District stands with people with disabilities to break barriers and build communities where everyone belongs. 

We invest in accessible community programs and barrier-reduction initiatives as part of a strategic response to this gap. 
🤝❤️
Canada looks like the neighbour who checks in. The volunteer who shows up. The community that holds space for everyone.

This July 1, we recommit to a Canada where every person has the opportunity to reach their full potential.
Our office is closed today, Wednesday July 1 and will reopen tomorrow, Thursday July 2.

Looking for support? Dial 211 to be connected to non-emergency community health and social services in our area.
Our grand finale retirement prank: a boardroom full of Jim’s!

Thanks for the laughs, Jim.
Today is National Indigenous Peoples Day.
 
We celebrate the diverse cultures, histories, and contributions of First Nations, Inuit, and Métis Peoples.
 
Let’s continue learning and reflecting together
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