211 Day – Life can be hard. Finding help doesn’t have to be.

211 Day increases awareness of valuable service in Peterborough & District
211 has answered more than 9,247 calls, text, chats or emails from local residents since it’s launch

February 11 is 211 Day across North America, a day for United Way, 211 service providers and their supporters to raise awareness of this valuable service in the community.

211 launched in Peterborough and the surrounding area in 2009. Locally funded by United Way Peterborough & District, the City of Peterborough and the County of Peterborough , 211 helps residents in Peterborough, North Kawartha, Havelock-Belmont-Methuen, Asphodel-Norwood, Cavan Monaghan, Otonabee South Monaghan, Trent Lakes, Curve Lake First Nation, Hiawatha First Nation and Douro-Dummer connect with the right services at the right time, providing an important gateway to community, social, non-clinical health, and related government services.

information and the right referral for what you need.“ It can be so hard to ask for help,” said Jim Russell, CEO of United Way Peterborough & District. “More importantly…when you are ready to ask for help, it is critical to have the right information and the right referral for what you need.” 211 is a lifeline for those difficult life circumstances anyone of us might encounter. Our community and government agencies offer many services.  211 addresses one of the challenges people face, helping them to know where to turn for their specific needs.

The COVID-19 pandemic has highlighted the value of 211. With government programs changing regularly, and community-based programs and services adapting to meet evolving public health guidelines, 211 helps people navigate the complex network of support.

Calls, texts, chats and emails to 211 increased by 17% in 2021, with Community Navigators answering more than 350,000 inquiries from Ontarians looking for help finding information, programs, services or government supports. Locally, an average of 152 individuals were helped each month last year. The top five needs identified by 211 Navigators  locally were:

  • Health
  • Housing
  • Income Support/Financial Assistance
  • Information Services
  • Mental Health & Addictions

211 Day reminds residents how to ’make the right call’. Encouraging people to dial 2-1-1 for non-emergency services can help reducing congestion on 911 dispatch lines, and helping to ensure they are accessing the right type of assistance.

On February 11, 2022, United Way and 211 are encouraging more people to learn about this valuable service.

About 211
211 is Canada’s primary source of information for government and community-based health and social services. The free and confidential service can be accessed 24 hours a day, in more than 150 languages, by phone, chat, text, and web. 211 helps connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Visit 211.ca for more information.

Canadians should always call 9-1-1 for a life-threatening emergency, when a property is in danger or a crime is in progress that requires the police, fire or paramedics.

Social Posts

For 1 in 4 Canadians who menstruate, period products aren't always in the budget. You can help address period poverty in our community by contributing to our Period Promise campaign.

This year, we're sharing our running total by item type on our website [link in bio], so you can see what we have, and what we still need, as we aim to offer a greater diversity of product to residents experiencing period poverty. - We're also accepting monetary donations, which will allow us to purchase items in bulk.

Product donations will be accepted at the United Way office (277 Stewart Street), Monday-Friday, 9AM-5PM until Friday March 13. [Please note: We are closed February 16 for Family Day, and February 26 for Peterborough Performs and will not be present to accept drop offs.] 

If you’d like to get more involved with our 2026 Period Promise campaign, please do not hesitate to reach out to our team! We’d be happy to help you setup a collection at your workplace, share educational resources, or chat about any other ideas you may have.
From Campaign Launch to now - this community keeps showing up. We’re in the final stretch of our Community Campaign, and every act of generosity still matters ❤️!
When words aren’t enough to express how you feel, show your love with tickets to United Way Peterborough & District’s 50/50 raffle! 💖

For the month of love, we’re offering a guaranteed grand prize of ✨$1,000✨ A prize so irresistible, we wouldn’t blame you if you grabbed a few tickets for yourself too. 

👉 Still wondering if you should enter? Just know, that even if you don’t win, your community will. Fifty percent of the proceeds from every ticket sold go directly back to our community so we get the chance to spread the love throughout Peterborough.

🔗 Follow the link in our bio to enter our February 27th draw
🎉 Sponsor Spotlight: Friends of the Stage 🎉

💛 A huge thank you to our Friend of the Stage – Supporting Sponsors for stepping up in support of housing and homelessness initiatives in our community. Your contribution helps make this event possible, and we’re proud to celebrate you at the event and through our virtual auction presented by @llf_lawyers_llp (which launches in less than a week)!

Want to support this work and enjoy an incredible night of local live music and impact?

🎟️ Tickets are on sale now — grab yours and join us at the show on Thursday, February 27th from 7-11pm @ptboshowplace 

🔗 Link in bio
📣 Peterborough and County, we’re only $105,000 away from our $1.6 million Community Campaign goal!

There’s still time to get involved, and every dollar counts - make a donation, buy your 50/50 tickets, attend PTBO Performs VI (and bid on the virtual auction presented by @llf_lawyers_llp , too) and share this EXCITING news with your networks! 

We want it all ❤️ for our community. 

#BuildingCommunity #ChangingLives
The Community Clothing Hub at @path_ptbo will be open this Saturday, February 7th from 10am-3pm for families and individuals to come pick out coats, boots, hats & mitts. 

📍 385 Lansdowne St. East

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