211 Day – Life can be hard. Finding help doesn’t have to be.

211 Day increases awareness of valuable service in Peterborough & District
211 has answered more than 9,247 calls, text, chats or emails from local residents since it’s launch

February 11 is 211 Day across North America, a day for United Way, 211 service providers and their supporters to raise awareness of this valuable service in the community.

211 launched in Peterborough and the surrounding area in 2009. Locally funded by United Way Peterborough & District, the City of Peterborough and the County of Peterborough , 211 helps residents in Peterborough, North Kawartha, Havelock-Belmont-Methuen, Asphodel-Norwood, Cavan Monaghan, Otonabee South Monaghan, Trent Lakes, Curve Lake First Nation, Hiawatha First Nation and Douro-Dummer connect with the right services at the right time, providing an important gateway to community, social, non-clinical health, and related government services.

information and the right referral for what you need.“ It can be so hard to ask for help,” said Jim Russell, CEO of United Way Peterborough & District. “More importantly…when you are ready to ask for help, it is critical to have the right information and the right referral for what you need.” 211 is a lifeline for those difficult life circumstances anyone of us might encounter. Our community and government agencies offer many services.  211 addresses one of the challenges people face, helping them to know where to turn for their specific needs.

The COVID-19 pandemic has highlighted the value of 211. With government programs changing regularly, and community-based programs and services adapting to meet evolving public health guidelines, 211 helps people navigate the complex network of support.

Calls, texts, chats and emails to 211 increased by 17% in 2021, with Community Navigators answering more than 350,000 inquiries from Ontarians looking for help finding information, programs, services or government supports. Locally, an average of 152 individuals were helped each month last year. The top five needs identified by 211 Navigators  locally were:

  • Health
  • Housing
  • Income Support/Financial Assistance
  • Information Services
  • Mental Health & Addictions

211 Day reminds residents how to ’make the right call’. Encouraging people to dial 2-1-1 for non-emergency services can help reducing congestion on 911 dispatch lines, and helping to ensure they are accessing the right type of assistance.

On February 11, 2022, United Way and 211 are encouraging more people to learn about this valuable service.

About 211
211 is Canada’s primary source of information for government and community-based health and social services. The free and confidential service can be accessed 24 hours a day, in more than 150 languages, by phone, chat, text, and web. 211 helps connect people to the right information and services, making their pathway to care and resources a guided and trusted one. Visit 211.ca for more information.

Canadians should always call 9-1-1 for a life-threatening emergency, when a property is in danger or a crime is in progress that requires the police, fire or paramedics.

Social Posts

⏳ The countdown is ON! 

Our emcee, @ellabates.joyatwork is getting ready for an unforgettable night of live music in support of our community. 

🎫 PTBO Performs VI tickets available now [link in bio], online and at the @ptboshowplace box office!

Thank you to our generous sponsors:
@llf_lawyers_llp 
@2ehome 
Lancer Electric
@ptbocounty 
@shirlsyourgirl 
Stephan Ragaz 
@kyleharringtondesjardins 
@mcdougall_insurance 
Rellinger Writing Services
The Glenn Family 
@thebig.peterborough 
V.K. Patel Distrbution Services Inc. 
Herod Financial Services
@kawarthanowcommunity @kawarthanow 
@longandmcquade 
@wedesignptbo
A special message form @twpiggott, CEO and Medical Officer of Health for @phlakelands on this cold January morning. 

#BuildingCommunity #UnitedWayPTBO
Did you know❓
The third Monday in January is widely known as Blue Monday, the saddest day of the year.

The holiday season has passed us by, daylight is fleeting, nights are cold, and the weather is chilly. It’s no wonder some of us are feeling low, but it’s important to know you are not alone 🤍

United Way Peterborough & District is proud to partner with 211 to offer support when times get tough 
📞💬 You can call or text 2-1-1 today to get free, confidential help, or 🌐 visit 211ontario.ca
Next up in our PTBO Performs VI artist series 🎤✨

Phil Stephenson of Lagan & Derelict!

🕦 9:05 PM | Thursday, February 26
📍 The @cogeco Studio, Showplace Performance Centre 
🎉 Marking their SIXTH PTBO Performs appearance!

PTBO Performs VI: Musicians United to End Homeslessness is Peterborough’s biggest night of live music featuring 14 amazing local acts set to take both stages @ptboshowplace in support of our partner agencies providing housing and shelter services. 

🎫 Tickets are available online now [link in bio] and at the @ptboshowplace box office. 

You’re not going to want to miss this!

#PTBOPerformsVI #PTBOMusic #LiveMusicPTBO
❄️ Due to inclement weather, our office will be closing early today, (Thursday, January 15)❄️

Our team will remain available remotely and will continue to monitor phones and emails.

Thank you for your understanding, and please stay safe.
Buckle up for Peterborough Performs returning February 26th! 🥳

Join us for a night of impact and community as we enjoy 14 local artists at Showplace Performance Centre. All proceeds raised are in support of our partner agencies and the work they do for housing and homelessness initiatives. 

🎟️ Get your tickets at showplace.org
☁️If you’re looking for a sign (and the chance to win big, give back and change lives) this is it! 
 
🎟️Our next 50/50 draw takes place on January 30th! Purchase tickets online through the link in our bio. 

*Ontario residents only. Must be 18 or older to purchase tickets.
Looking for a night that’s guaranteed to be unforgettable? 🎶
Peterborough Performs returns February 26th for an incredible evening of live local music!

For one night and one night only, fourteen talented local artists will take the stage under one roof, showcasing a vibrant mix of folk, pop, and everything in between. You’ll discover new favourites, sing along to familiar hits, and experience the best of Peterborough’s music scene.

Best of all, you can feel good knowing every ticket makes a difference. Proceeds raised from Peterborough Performs support our local partner agencies and their housing and homelessness initiatives. By coming together through music, we’re strengthening our community and helping create lasting solutions.

🎟️Get your tickets today at showplace.org or through the link in our bio

And don't forget to keep an eye out for our online auction - coming soon...👀
First up in our PTBO Performs VI artist series 🎤

@caitlinoconnormusic of @detentionclubmusic 

🕘 9:10 PM | Thursday February 26
📍 Main Stage, Showplace Performance Centre
🎉 Making their first-ever Peterborough Performs appearance!

PTBO Performs VI: Musicians United to End Homelessness is Peterborough’s biggest night of live music - with fourteen acts set to take both stages @ptboshowplace in support of our work ensuring everyone has a place to call home. 

Tickets available online [link in bio] and at the @ptboshowplace box office. 

Don’t miss it. 🔥

#PTBOPerformsVI #PTBOMusic #LiveMusicPTBO
Office pranks on Jim are back and better than ever for 2026🐭🤣!

High spirits, strong teamwork and lots of laughs and heart here at UWP.
After many years of dedicated service, we are preparing to celebrate Jim Russell’s upcoming retirement, and the incredible leadership he has provided to United Way Peterborough & District. Jim’s commitment to community, collaboration, and compassion has helped shape the organization we are today, and we are deeply grateful for the impact he leaves behind.

As we look ahead to our next chapter, we are now seeking a Chief Executive Officer to build on this strong foundation and lead UWP through continued growth and community impact guided by Reconciliation, equity, accessibility, diversity, and inclusion.

We welcome and encourage applications from candidates of all backgrounds and identities.

💻 Learn more by visiting www.uwpeterborough.ca/ceo-hiring/ [link in bio]

📧 To apply, send a resume and cover letter (PDF) to ceohiring@uwpeterborough.ca

🗓️ Deadline for applications: February 16th, 2026
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