2014 Campaign Celebration!

Campaign 2014 Achievement

Jim Russell, CEO, UWP – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

We celebrated our 2014 Campaign achievement on Friday, January 30th, 2015.

Gratitude and recognition were the themes as volunteers and workplaces were presented with certificates acknowledging their efforts on the campaign trail this year. But the big news was the 2014 Campaign achievement announcement. The final results were revealed accompanied with a snappy performance by the newly formed musical group, The Three Tunies. United Way CEO, Jim Russell lit the spark of celebration by announcing the 2014 campaign hit 93% of its goal raising $2,209,001 to date.

Three Tunies

The Three Tunies: Jim Russell, Terry Babcock and Dan Fewings – Photo Credit: Clifford Skarstedt/Peterborough Examiner/

A $2,383,467 goal was set by this year’s Campaign Chair, Brian O’Toole and his Campaign Team. “It has been an honour to chair the 2014 United Way campaign. The City and County of Peterborough is known for its welcoming, generous spirit and is rich in opportunity for many who live here. Yet, we all know the gap between poverty and possibility is widening. We also know that too many of our region’s young people—facing barriers to education and a challenging job market—are finding it tough to get ahead,” says O’Toole. “That’s why, I was so proud to join with our United Way to work with thousands of committed people and organizations to drive real change. I am very proud of what we’ve been able to accomplish this year. I’m very proud of the incredible team that volunteered to help us achieve these results,” added O’Toole.

Despite the celebratory atmosphere, Jim Russell took a moment to reflect with guests. “It’s easy to take for granted the ordinary things in our lives. But for many people, an ordinary life is just not possible,” says Russell. “Being united in our efforts is critical. We’re in this together to bring lasting positive change to help people live with hope, with dignity and a sense of belonging. It is only with your generosity, we have the power to change people’s lives for the better right here at home,” Russell added.

Russell acknowledged the generosity of donors supporting the people in our community who benefit from United Way funded programs. “United Way is about investing in the future of some of our community’s most vulnerable citizens and so every dollar raised is critically important in making a difference to people in need,” Russell added.

‘Leading The Way’ Award Recipients: The top workplace campaigns were recognized with the United Way’s “Leading The Way” award being presented to those workplace campaigns whose employee and corporate donations together exceeded $75,000. The Top Workplace Campaigns of 2014 were:

GE Canada: #1 workplace campaign with total dollars raised of more than $155,000

GE

GE – Photo Credit: Lois Tuffin/PTW

PepsiCo Canada: #2 with total dollars raised of more than $150,000

PepsiCo

PepsiCo – Photo Credit: Lois Tuffin/PTW

The City of Peterborough: #3 who raised more than $81,000

City of Peterborough

City of Peterborough – Photo Credit: Lois Tuffin/PTW

Media Coverage

United Way raises $2,209,001, Peterborough Examiner – January 30, 2015
Campaign Celebration_Examiner

Campaign volunteers happy and grateful about reaching 93 per cent of the target, Peterborough This Week – January 30, 2015Campaign Celebration_PTW

United Way Set To Announce Campaign Fundraising Total, Extra Peterborough – January 30, 2015

More photos from the Campaign Celebration can be found on our Facebook page: Facebook.com/UnitedWayPtbo

Social Posts

👏 A huge thank you to @islinsurance for stepping up to support Backpacks for Success this year! 

Their workplace donation drive is officially underway, and it's a great reminder that making a difference is easy, and can start right at work.

Want to get your workplace, business, or organization involved? Hosting a Backpacks for Success supply drive is easy, fun, and has a direct impact on local students as they head back to school with the supplies they need to succeed.

💬 Comment "BACKPACK" below, and we'll send you everything you need to get started, including our workplace toolkit, wish list, and all the details.

Together, we can help ensure every student starts the school year ready to learn. 📚✨
Every great leader has a story... and today, we're excited to share the beginning of @_thetiffanyshow story as your 2026 United Way Campaign Chair.

As we launch our 85th Community Campaign, we're turning the page to a new chapter - one rooted in connection, collaboration, and the incredible power of community. Tiffany has spent years shining a spotlight on the people, organizations and stories that make Peterborough & District such a special place to call home. Now, she'll help lead a Campaign that celebrates what we can accomplish when we come together.

This grand reveal wouldn't have been possible without the creativity and generosity of Johanna Hawkshaw and the incredible team @yourtvptbo who helped bring our vision to life. Thank you for embracing the fun and helping us tell this story in such a memorable way.

If UW Campaign Chairs came with a Netflix special, we're pretty sure this would make the final cut 🎬🍿 ... 

A special thank you as well to our 2025 Campaign Chair, Paul Rellinger, and our amazing staff for being great sports and helping kick off this exciting new chapter.

Here's to 85 years of neighbours helping neighbours, and to everything we'll accomplish together this campaign.

Welcome to the team, Tiffany! We can't wait to see what we are able to accomplish together.

#UnitedWayPeterborough #CommunityCampaign #85YearsUnited
Now Accepting Applications!📣

United Way Peterborough & District is pleased to announce that we are once again accepting proposals for funding through Reaching Home. 

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. 

📝To apply, please visit our website at uwpeterborough.ca
‼️All applications must be submitted by Tuesday, August 4, 2026. 

If you’re interested in applying but aren’t sure if you’re eligible, or if you have questions that aren’t answered in the online checklist, please reach out to us at ℹ️ reachinghome@uwpeterborough.ca.
Well prepared and ready to learn! 📚✏️
That’s what Backpacks for Success is all about! Your support helps ensure that students across Peterborough & County have the materials they need to take on the 2026 school year with confidence.

Whether you host a collection drive, become an event sponsor, or make a monetary donation, every contribution makes a difference to school aged students from grades K–12. 

📲 Contact us today to get involved!
Clue number TWO✌️!

Every great leader has a story. Can you find the words that help tell the story of our 2026 Campaign Chair?

Drop your guesses below👇…
👀 The first clue has arrived!

Every great leader brings something special to the table, and these six emojis represent just a few things that make our 2026 Campaign Chair who they are ✨

Can you guess who it might be🤔?
22% of Canadians live with a disability.

41% of people in poverty have a disability.

Those numbers aren’t just statistics; they’re a call to action.

This #DisabilityPrideMonth, United Way Peterborough & District stands with people with disabilities to break barriers and build communities where everyone belongs. 

We invest in accessible community programs and barrier-reduction initiatives as part of a strategic response to this gap. 
🤝❤️
Canada looks like the neighbour who checks in. The volunteer who shows up. The community that holds space for everyone.

This July 1, we recommit to a Canada where every person has the opportunity to reach their full potential.
Our office is closed today, Wednesday July 1 and will reopen tomorrow, Thursday July 2.

Looking for support? Dial 211 to be connected to non-emergency community health and social services in our area.
Our grand finale retirement prank: a boardroom full of Jim’s!

Thanks for the laughs, Jim.
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