United Way Peterborough & District Announces Incoming Chief Executive Officer

Peterborough, ON – June 18th, 2026 – At a press conference in its downtown Peterborough office, United Way Peterborough & District announced a major leadership transition. As Jim Russell, the organization’s longest-serving Chief Executive Officer, prepares to retire after nearly 15 years of service, the Board has selected his successor.

Russell’s leadership has been instrumental in strengthening United Way Peterborough & District’s role in the community. Throughout his tenure, he guided the organization through growth and change, built strong community partnerships, and helped position it for continued success. His retirement marks the close of an important chapter, and the Board of Directors and staff extend their sincere gratitude for his leadership, commitment, and lasting contributions.

“Serving this community through United Way Peterborough & District has been one of the greatest privileges of my career,” said Russell. “I am incredibly proud of what we have accomplished together alongside our staff, volunteers, donors, partners, and supporters. As I prepare for retirement, I do so with deep confidence in the future of this organization. United Way’s best days are still ahead.”

“Jim’s dedication and leadership have positioned United Way Peterborough & District for continued success and a smooth transition as he enters his well-earned retirement,” said Karen Wilson, Chair of the organization’s Board of Directors. “After a careful and deliberate selection process, the Board is proud to make this announcement to our community.”

On behalf of the Board of Directors, United Way Peterborough & District is pleased to announce the appointment of Jason Seguya as the organization’s next Chief Executive Officer, effective July 6th, 2026.

Seguya joins United Way Peterborough & District with experience leading mission-driven organizations through growth, change, and transformation. He brings a strong background in organizational leadership, governance, human resources, communications, and community engagement, with a focus on building inclusive, sustainable, people-centred organizations.

In previous roles, including as Executive Director of The Fulcrum Publishing Society and Ontario Student Voices, Seguya has worked closely with staff, boards, volunteers, funders, and community partners to strengthen organizational systems and advance mission-driven work. His leadership style is grounded in collaboration, accountability, transparency, and care, with a strong commitment to equity, inclusion, and community impact.

“I am deeply honoured to be joining United Way Peterborough & District and to have the opportunity to build on the incredible legacy of leadership, service, and community impact that Jim and the team have advanced,” said Seguya. “I believe the strength of any sustainable, long-standing organization lies in its people, and United Way Peterborough & District’s impact has continuously been made possible by the dedication of its staff, board, volunteers, donors, partners, and community members who have brought this mission to life every day. I look forward to working alongside them, with dedication and care as we share this journey ahead.”

The Board of Directors emphasized that this transition has been carefully planned to ensure continuity and stability. United Way Peterborough & District’s mission and values remain at the centre of its work, and this transition strengthens the organization’s ability to expand its impact and support the community partners it works alongside.

“This next chapter builds on a strong foundation and an 85-year legacy, which is not something to be taken lightly” added Wilson. “The Board of Directors is confident that Jason’s leadership will support continued growth, deepen long-standing partnerships, and create new opportunities for innovation and collaboration across the communities that we are proud to serve.”

Seguya will work closely with staff, volunteers, community partners, and donors as he steps into the role in early July, with a focus on strengthening community impact and advancing United Way’s long-standing leadership in local social change.

United Way Peterborough & District thanks Jim Russell for his exceptional service and welcomes Jason Seguya as the organization looks ahead to its 85th year of building community across Peterborough & County.

Social Posts

We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
United Way Peterborough & District invites community members to our 84th Annual General Meeting on Thursday, August 6, at the McDonnel St. Community Centre.

The evening will begin with a Community Conversation and Welcome Gathering from 4:30 to 5:30 p.m., where you’ll have the opportunity to meet our CEO, Jason Seguya, hear about his vision for the future, and join the conversation about strengthening our community together. A reception with light appetizers will follow.

At 5:30 p.m., we’ll officially convene our Annual General Meeting to reflect on the past year, celebrate the impact we’ve made together, and conduct the business of the organization.

Space is limited! Please RSVP using the link in our bio.
🎒🚗 Introducing Fill the Fords! 🚗🎒

We’re teaming up with @autoconnectsales for a brand-new community event in support of our Backpacks for Success program, and you’re invited!

Join us on Saturday, August 8 from 10:00 a.m. – 2:00 p.m. to help us fill the Fords with new backpacks, school supplies, and financial donations for local students preparing to head back to school.

❤️Last year, nearly 500 local students received fully stocked backpacks through Backpacks for Success. With your help, we can make an even bigger impact this year.

Make a day of it!
🍔 Community BBQ featuring offerings from @kingstmarket
🍦 FREE @central_smith ice cream for the first 100 eligible donations (you heard that right)
🐻 Meet some special mascot guests

Whether you donate a backpack, a pack of pencils, lined paper or make a financial contribution, every gift helps a local student start the school year prepared, confident, and ready to learn.

📍 Auto Connect Sales 1175 Lansdowne St. West
📅 Saturday, August 8
⏰ 10:00 a.m. – 2:00 p.m.

Save this post, tag a friend, and help us #FillTheFords for local students! 🛻✨🎒
👏 A huge thank you to @islinsurance for stepping up to support Backpacks for Success this year! 

Their workplace donation drive is officially underway, and it's a great reminder that making a difference is easy, and can start right at work.

Want to get your workplace, business, or organization involved? Hosting a Backpacks for Success supply drive is easy, fun, and has a direct impact on local students as they head back to school with the supplies they need to succeed.

💬 Comment "BACKPACK" below, and we'll send you everything you need to get started, including our workplace toolkit, wish list, and all the details.

Together, we can help ensure every student starts the school year ready to learn. 📚✨
Every great leader has a story... and today, we're excited to share the beginning of @_thetiffanyshow story as your 2026 United Way Campaign Chair.

As we launch our 85th Community Campaign, we're turning the page to a new chapter - one rooted in connection, collaboration, and the incredible power of community. Tiffany has spent years shining a spotlight on the people, organizations and stories that make Peterborough & District such a special place to call home. Now, she'll help lead a Campaign that celebrates what we can accomplish when we come together.

This grand reveal wouldn't have been possible without the creativity and generosity of Johanna Hawkshaw and the incredible team @yourtvptbo who helped bring our vision to life. Thank you for embracing the fun and helping us tell this story in such a memorable way.

If UW Campaign Chairs came with a Netflix special, we're pretty sure this would make the final cut 🎬🍿 ... 

A special thank you as well to our 2025 Campaign Chair, Paul Rellinger, and our amazing staff for being great sports and helping kick off this exciting new chapter.

Here's to 85 years of neighbours helping neighbours, and to everything we'll accomplish together this campaign.

Welcome to the team, Tiffany! We can't wait to see what we are able to accomplish together.

#UnitedWayPeterborough #CommunityCampaign #85YearsUnited
Now Accepting Applications!📣

United Way Peterborough & District is pleased to announce that we are once again accepting proposals for funding through Reaching Home. 

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. 

📝To apply, please visit our website at uwpeterborough.ca
‼️All applications must be submitted by Tuesday, August 4, 2026. 

If you’re interested in applying but aren’t sure if you’re eligible, or if you have questions that aren’t answered in the online checklist, please reach out to us at ℹ️ reachinghome@uwpeterborough.ca.
Well prepared and ready to learn! 📚✏️
That’s what Backpacks for Success is all about! Your support helps ensure that students across Peterborough & County have the materials they need to take on the 2026 school year with confidence.

Whether you host a collection drive, become an event sponsor, or make a monetary donation, every contribution makes a difference to school aged students from grades K–12. 

📲 Contact us today to get involved!
Donate To the United Way
Donate