United Way Announces New Reaching Home Investments totalling $264,907

United Way Peterborough & District CEO Jim Russell announced the most recent funding recipients supported by Reaching Home: Canada’s Homelessness Strategy. As the Community Entity, United Way Peterborough & District manages funding on behalf of the Government of Canada to support local homelessness initiatives.

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to urban, Indigenous, rural and remote communities to help them address their local homelessness needs.

A total investment of $264,907 was distributed to 3 community partners. This funding has been provided in addition to the ongoing Reaching Home partnerships that the United Way holds with local agencies such as the John Howard Society of Peterborough, Elizabeth Fry Society of Peterborough, Canadian Mental Health Association of Haliburton, Kawartha, and Pine Ridge, Fourcast and YES Shelter for Youth and Families.

The Community Advisory Board, a group of community members with knowledge of our local homelessness system, reviewed a number of strong applications received in response to this Request for Proposals. Successful projects were selected based on their alignment with local priorities, as well as potential for both short- and long-term impacts. A portion of the investment also includes the Community Capacity and Innovation funding stream, which is intended to support innovative approaches to reducing and preventing homelessness through the use of data, collaboration, and research.

“We are working to reduce homelessness and housing insecurity by making targeted investments in local initiatives. Through the United Way, One City Peterborough, Nogojiwanong Friendship Centre and Peterborough Drug Strategy are addressing systemic issues in Peterborough and helping to ensure people in the community have a safe and secure place to call home,” said the Honourable Sean Fraser, Minister of Housing, Infrastructure and Communities.

“With the help of the Community Advisory Board, we are proud to award Reaching Home funding to three different innovative responses to our community’s biggest priorities:

• Ensuring that people experiencing homelessness have a warm place to stay overnight during the winter
• Reducing the overrepresentation of Indigenous People within our local population experiencing homelessness through culturally appropriate supports
• Collaboration between agencies within the homelessness-serving sector, other sectors, all levels of government, and most importantly including people with lived and living experience of homelessness when developing solutions

Although this funding period only runs until March 31st, 2024, these projects will each create deep, long-lasting impacts in our community,” said Jim Russell, CEO of United Way Peterborough and District.
“Each time we have Reaching Home funding available, we begin the process by asking the community to identify priority areas for investment. The three funding recipients complement one another as well as the existing community programs to ensure that we minimize gaps in service delivery,” added Russell.

Taking place between September 2023 and March 31st, 2024, the three funding recipients are:

One City Peterborough, for their project titled Trinity Centre. $200,000 in Reaching Home funding will support renovations of the former Trinity United Church in order to update the facilities for use as a service location. Renovations include updating walls and doors for fire code, installing air conditioning, updating washrooms, and upgrading the kitchen to commercial grade.  These building upgrades are necessary to support the increased traffic that Trinity will face as it is converted to a service location for local homelessness and social programs. After running a drop-in program at Trinity last winter, One City Peterborough is preparing to offer further programming out of the former church starting later this year. The impacts of this Reaching Home investment will last long beyond the funding period as community agencies are able to come together and offer collaborative programming in a centralized and accessible location.

Nogojiwanong Friendship Centre, for their project titled Reaching Home Support Program. $51,957 in Reaching Home funding will increase Nogojiwanong Friendship Centre’s capacity to provide housing support to Indigenous People who are currently or at risk of experiencing homelessness. With a focus on cultural connections and supports, Nogojiwanong Friendship Centre will hire a Housing Coordinator to help unhoused individuals secure housing. In addition, this project will help prevent Indigenous People from losing their housing by supporting individuals through landlord communication and advocacy, providing emergency support such as food and clothing, and supporting individuals in areas of financial literacy.

Peterborough Drug Strategy, for their project titled Community Symposium on Housing and Homelessness. $12,950 has been awarded through the Community Capacity and Innovation stream of Reaching Home to support this event. By bringing together people with lived and living experience of homelessness, people who work in the homelessness serving sector, and decision makers, this event will provide the opportunity for cross-sectoral collaboration, networking, and resource sharing. Through presentations and workshops, participants will work together to determine what gaps currently exist within the community’s homelessness response. In addition, the participants will identify priority action items and opportunities for further collaboration in order to collectively address systemic issues related to homelessness in Peterborough.

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✨ Half the world is under 30. In Canada, that’s 35% of us.

Young people aren’t just the future, they’re changemakers right now. 💪

On #InternationalYouthDay, United Way Peterborouh & District celebrates their leadership, their courage, and their vision for a better world. 🌟💛
🎒🚗 What a day! We filled the Fords and our hearts @autoconnectsales

A HUGE thank you to everyone who came out to Fill the Fords on Saturday, donated supplies, volunteered, sponsored the event, grabbed a BBQ lunch courtesy of @kingstmarket, enjoyed some ice cream from @central_smith, and helped us celebrate the incredible generosity of our community.

We’re so grateful to Auto Connect Sales, our sponsors, community partners, volunteers, media friends, and every single person who helped make this day possible. Your support will help local students start the school year feeling prepared, confident, and ready to learn.

But we’re not done yet! 🎒

There’s still time to help. If you haven’t had a chance to donate, we’re collecting new backpacks and school supplies at the United Way Peterborough & District office and at participating community collection locations until THIS FRIDAY, August 14!

Every backpack, every box of crayons, every notebook and every donation helps us get closer to ensuring local students have the tools they need to succeed.

✨Comment “BACK TO SCHOOL” and we’ll send you the full list of participating businesses running supply drives.
Exciting News! 💫 The Reaching Home deadline has been extended!

Applicants now have until Wednesday, August 19 to submit your proposals.

Please keep in mind: 
👉 Applications will be reviewed based on alignment to the following community priorities:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach
👉 Funding covers the period October 1, 2026, to March 31, 2028
👉 New application deadline August 19, 2026

ℹ️ What is Reaching Home? It's a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs.

Apply today at uwpeterborough.ca
We 💙 GM Financial!

A huge thank you to our friends at GM Financial for dropping off our first Backpacks for Success donations of the season! We’re so grateful for partnerships like these in our community. 

💡 As part of their workplace drive, employees received a work from home day in exchange for making a donation. What a creative way to encourage workplace giving!

Our Backpacks for Success supply drives wrap up on August 14, but there is still time to help! Join us on August 8 at Auto Connect Sales for our Fill the Fords event. We’ll be there from 10 a.m. to 2 p.m. collecting school supplies, so stop by, say hello, and help us fill the Fords! 👋🎒
We’re growing, evolving, and looking for an experienced Director, Finance & Administration to join our Senior Leadership Team.

This is an opportunity to help shape the future of United Way Peterborough & District by providing strategic leadership across finance, administration, governance, and organizational operations, ensuring we remain a strong and sustainable partner for our community.

📍 Peterborough, ON
💼 Full-time
💰 Starting salary: $83,106; salary range up to $93,536
📅 Apply by August 14, 2026

Interested or know someone who’d be a great fit? Visit our website [link in bio] to learn more and apply, and please help us spread the word by sharing this opportunity within your networks.
❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
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