United Way Releases the 2022 Housing is Fundamental Report

In recognition of World Homelessness Day on October 10th, United Way Peterborough & District released the 17th annual Housing is Fundamental report. Author Paul Armstrong emphasized the impacts of longstanding income inequality on housing affordability, which have only been further exacerbated by the pandemic and increased demand in Peterborough.

Key findings include:

  • Average asking rent for vacant apartments was 22.4% higher than the average rent for occupied units
  • Average two-bedroom rent is $1,316, which is a 10.5% increase from 2020
  • Peterborough’s vacancy rate is the lowest in the province at 1%
  • There has been no growth in rental supply while demand has increased 1.5%
  • An annual income of $52,640 is needed to affordably rent a two-bedroom unit

Beyond the statistical figures, Paul Armstrong describes how the financialization of housing is contributing to shelter being treated as a commodity rather than a human right.   Armstrong quoted.

“Housing is being manipulated like any other commodity in the marketplace. Real estate has always been seen as a safe bet. Over time it has always inflated in value and been attractive to many investors looking for security. There is both an injustice and  immorality when the well-being of so many people is left to the manipulation of the private marketplace,”

The implications of financialization of housing are felt by a large portion of our population, with significant detriments for low-income earners and those experiencing or at risk of homelessness. Dr. Naomi Nichols of Trent University’s Research for Social Change Lab reacted to the report, sharing her perspectives as a researcher focused on homelessness. “We need to stop ceding the provision of housing – a fundamental human right – to the private market where it is commodified and traded as a financial asset, inflating prices and giving landlords and investors power to determine who gets housing in our community and who doesn’t,” stated Dr. Nichols.

Dawn Berry Merriam, a planning and research associate of Merriam and Associates, also spoke to the sustainability of housing from a social infrastructure perspective to support the growth and wellbeing of communities. “We immediately think of sustaining the physical environment and its infrastructure after years, decades, and centuries of neglecting it. What is not always recognized is that for our communities, and in turn our world, to be sustainable we must foster strong social infrastructures as well. This includes appropriate and innovative housing for all older adults to continue to live and thrive in the communities where they have social connections thus reducing isolation and increasing housing supports” quoted Berry Merriam.

Betsy Farrar, Manager of Community Impact with United Way Peterborough & District,  closed with the notion that housing is a key social determinant of health, describing the intersection of housing with other health and social issues.

“Without a safe and stable home, achieving other social determinants of health becomes exponentially more difficult. The rising cost of housing puts immense strain on our most vulnerable community members, impacting their mental and physical health, ability to maintain jobs, and restricting their spending power on other necessities like food. Our community continues to be in crisis and recovery from the pandemic will not be possible without significant investments in rent geared to income housing, rent supplements, and truly affordable housing,” Farrar stated.

Read the 2022 Housing is Fundamental Report here.

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❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
United Way Peterborough & District invites community members to our 84th Annual General Meeting on Thursday, August 6, at the McDonnel St. Community Centre.

The evening will begin with a Community Conversation and Welcome Gathering from 4:30 to 5:30 p.m., where you’ll have the opportunity to meet our CEO, Jason Seguya, hear about his vision for the future, and join the conversation about strengthening our community together. A reception with light appetizers will follow.

At 5:30 p.m., we’ll officially convene our Annual General Meeting to reflect on the past year, celebrate the impact we’ve made together, and conduct the business of the organization.

Space is limited! Please RSVP using the link in our bio.
🎒🚗 Introducing Fill the Fords! 🚗🎒

We’re teaming up with @autoconnectsales for a brand-new community event in support of our Backpacks for Success program, and you’re invited!

Join us on Saturday, August 8 from 10:00 a.m. – 2:00 p.m. to help us fill the Fords with new backpacks, school supplies, and financial donations for local students preparing to head back to school.

❤️Last year, nearly 500 local students received fully stocked backpacks through Backpacks for Success. With your help, we can make an even bigger impact this year.

Make a day of it!
🍔 Community BBQ featuring offerings from @kingstmarket
🍦 FREE @central_smith ice cream for the first 100 eligible donations (you heard that right)
🐻 Meet some special mascot guests

Whether you donate a backpack, a pack of pencils, lined paper or make a financial contribution, every gift helps a local student start the school year prepared, confident, and ready to learn.

📍 Auto Connect Sales 1175 Lansdowne St. West
📅 Saturday, August 8
⏰ 10:00 a.m. – 2:00 p.m.

Save this post, tag a friend, and help us #FillTheFords for local students! 🛻✨🎒
👏 A huge thank you to @islinsurance for stepping up to support Backpacks for Success this year! 

Their workplace donation drive is officially underway, and it's a great reminder that making a difference is easy, and can start right at work.

Want to get your workplace, business, or organization involved? Hosting a Backpacks for Success supply drive is easy, fun, and has a direct impact on local students as they head back to school with the supplies they need to succeed.

💬 Comment "BACKPACK" below, and we'll send you everything you need to get started, including our workplace toolkit, wish list, and all the details.

Together, we can help ensure every student starts the school year ready to learn. 📚✨
Every great leader has a story... and today, we're excited to share the beginning of @_thetiffanyshow story as your 2026 United Way Campaign Chair.

As we launch our 85th Community Campaign, we're turning the page to a new chapter - one rooted in connection, collaboration, and the incredible power of community. Tiffany has spent years shining a spotlight on the people, organizations and stories that make Peterborough & District such a special place to call home. Now, she'll help lead a Campaign that celebrates what we can accomplish when we come together.

This grand reveal wouldn't have been possible without the creativity and generosity of Johanna Hawkshaw and the incredible team @yourtvptbo who helped bring our vision to life. Thank you for embracing the fun and helping us tell this story in such a memorable way.

If UW Campaign Chairs came with a Netflix special, we're pretty sure this would make the final cut 🎬🍿 ... 

A special thank you as well to our 2025 Campaign Chair, Paul Rellinger, and our amazing staff for being great sports and helping kick off this exciting new chapter.

Here's to 85 years of neighbours helping neighbours, and to everything we'll accomplish together this campaign.

Welcome to the team, Tiffany! We can't wait to see what we are able to accomplish together.

#UnitedWayPeterborough #CommunityCampaign #85YearsUnited
Now Accepting Applications!📣

United Way Peterborough & District is pleased to announce that we are once again accepting proposals for funding through Reaching Home. 

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. 

📝To apply, please visit our website at uwpeterborough.ca
‼️All applications must be submitted by Tuesday, August 4, 2026. 

If you’re interested in applying but aren’t sure if you’re eligible, or if you have questions that aren’t answered in the online checklist, please reach out to us at ℹ️ reachinghome@uwpeterborough.ca.
Well prepared and ready to learn! 📚✏️
That’s what Backpacks for Success is all about! Your support helps ensure that students across Peterborough & County have the materials they need to take on the 2026 school year with confidence.

Whether you host a collection drive, become an event sponsor, or make a monetary donation, every contribution makes a difference to school aged students from grades K–12. 

📲 Contact us today to get involved!
Clue number TWO✌️!

Every great leader has a story. Can you find the words that help tell the story of our 2026 Campaign Chair?

Drop your guesses below👇…
👀 The first clue has arrived!

Every great leader brings something special to the table, and these six emojis represent just a few things that make our 2026 Campaign Chair who they are ✨

Can you guess who it might be🤔?
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