Celebrate Good Times: United Way Peterborough & District Marks the End of 2025 Community Campaign

Peterborough, ON [April 10, 2026] — United Way Peterborough & District has wrapped up another successful community campaign, surpassing previous years and marking the achievement at its annual Campaign Celebration.

On Thursday evening, the organization brought together local partner agencies, workplaces, and community members to unveil its 2025 fundraising total and recognize the collective effort behind a successful campaign. Held at the McDonnell Street Activity Centre, the evening offered an opportunity for peers and colleagues to reflect on their shared impact, celebrate achievements, and honour outstanding contributions through awards.

The year’s celebration was particularly momentous as it was not just the end of another campaign season, but CEO Jim Russell’s final Campaign Celebration before he retires later this summer. 

“As I look back on my time with United Way, I am so overwhelmed with gratitude for the people who continue to show up each year for their community.” Russell, shared.

“It’s not our organization alone that makes this work possible, it’s a shared responsibility, brought to life by our dedicated partners and workplaces from across the region.

This year especially was a true show of community spirit, with so many new partnerships forming and more people stepping forward to get involved whether it was events like Backpacks for Success, Period Promise, or the ever-popular Peterborough Performs championed by our incredible Campaign Chair Paul Rellinger.”

A highlight of the evening was the presentation of awards by Rellinger, recognizing the outstanding efforts of local workplaces and partner agencies. The City of Peterborough was awarded with the “Phoenix Award” for transforming their yearly campaign demonstrating an astounding comeback. The County of Peterborough received the “Making it Rain” award for delivering an amazing increase in employee event donations. And partner agencies were included in the fun with New Canadians Centre winning the “Most Creative Event” award for their deliciously inventive KD Challenge where chefs were tasked with finding new ways to enjoy their Kraft Dinner.

It was truly a night for honouring a collection of achievements made possible through teamwork, with an emphasis on appreciation for all the tireless efforts of volunteers and especially Rellinger himself. As chair, he bravely donned the iconic bacon costume to launch the inaugural Ultimate Burger Battle, starring (and stealing scenes) in social media videos, returning for another year of Peterborough Performs, and even climbing atop the roof of Twohey Home for a final campaign push, in a nod to his Relly on the Roof days.

While Rellinger will continue his involvement as a cabinet member in 2026, reviving Peterborough Performs for year seven, his act both on screen and as chair, will be a tough one to follow. Reflecting on his experience, Rellinger shared:

“As Campaign Chair I’ve had the honour of being a part of the United Way team, and let me tell you, fundraising is no easy task. It really is nonstop all year long, trying to meet goal to ensure our Peterborough community is receiving the much-needed support that it deserves.

Although, I am chair for only a year, I am a supporter of United Way Peterborough always.”

In coming months, United Way looks forward to ushering in their 85th campaign year, building on strong partnerships while welcoming new opportunities to create lasting change across the community. Upcoming initiatives, including Day of Caring and Backpacks for Success, will return later this summer to support local needs. 

As the team celebrates this year’s fundraising total of $1,560,075, representing a 3% increase over last years campaign, they remain focused on what lies ahead: another year of meaningful action, community connection, and measurable impact.

Social Posts

❤️Won’t you be our neighbour? 

Stay tuned, @_thetiffanyshow will be sharing the full story (and her inspiring Campaign Chair speech) soon. You won’t want to miss this!

#CertifiedNeighbour #UnitedWayPTBO
Don't miss out 👉 United Way Peterborough is now accepting applications for the Reaching Home program!

ℹ️ What is Reaching Home?
Reaching Home is a community-based program aimed at preventing and reducing homelessness across Canada by providing funding to communities to address local housing and homelessness needs.

Important details:
⭐ Applications will be reviewed based on alignment to community priorities, including:
• Creating, preserving, and enabling equitable access to housing
• Eviction prevention
• Outreach

⭐ The funding period is October 1, 2026, to March 31, 2028

📅 Applications close August 4, 2026.

Apply today at uwpeterborough.ca
Meaningful conversations are the first step toward meaningful change. This morning, our CEO, Jason Seguya, had the opportunity to meet with MP Harrison (@emmaaharrisonmp) to discuss some of the most pressing challenges facing our communities.

Part of the conversation focused on the recently published Financial Anxiety Index, a national research project undertaken by United Way Centraide Canada and conducted by Léger. The findings are clear: nearly half of Canadians say they could cover their basic expenses for only one month or less if their income were interrupted, and many report that their financial situation has worsened in recent months. The research also highlights that single parents, newcomers, and young people are among those experiencing the greatest financial strain.

Jason also had the opportunity to elaborate on United Way Peterborough & District’s role as the Community Entity for the Government of Canada’s Reaching Home program. For more than a decade, we have worked with local partners to administer federal homelessness funding, convene organizations across the sector, and support innovative, collaborative responses that help prevent and reduce homelessness in our community. Since 2020, more than $8 million in Reaching Home funding has been distributed locally to strengthen supports and services for those experiencing homelessness.

We appreciate the opportunity to share these insights and discuss the importance of coordinated community responses to poverty, housing insecurity, and homelessness. We look forward to continuing the conversation with MP Harrison in the months ahead as we work together to build a stronger, more connected community.
Breaking News: Jimothy has officially RSVP'd to our Fill the Fords event on August 8! 🎉

Want to join #Jimothy? Stop by Auto Connect between 10 a.m. and 2 p.m. to donate new school supplies in support of our Backpacks for Success initiative. Together, we'll help fill the Fords and backpacks so that students of all ages can start the school year with the tools they need to succeed . 🎒📚💙
United Way Peterborough & District invites community members to our 84th Annual General Meeting on Thursday, August 6, at the McDonnel St. Community Centre.

The evening will begin with a Community Conversation and Welcome Gathering from 4:30 to 5:30 p.m., where you’ll have the opportunity to meet our CEO, Jason Seguya, hear about his vision for the future, and join the conversation about strengthening our community together. A reception with light appetizers will follow.

At 5:30 p.m., we’ll officially convene our Annual General Meeting to reflect on the past year, celebrate the impact we’ve made together, and conduct the business of the organization.

Space is limited! Please RSVP using the link in our bio.
🎒🚗 Introducing Fill the Fords! 🚗🎒

We’re teaming up with @autoconnectsales for a brand-new community event in support of our Backpacks for Success program, and you’re invited!

Join us on Saturday, August 8 from 10:00 a.m. – 2:00 p.m. to help us fill the Fords with new backpacks, school supplies, and financial donations for local students preparing to head back to school.

❤️Last year, nearly 500 local students received fully stocked backpacks through Backpacks for Success. With your help, we can make an even bigger impact this year.

Make a day of it!
🍔 Community BBQ featuring offerings from @kingstmarket
🍦 FREE @central_smith ice cream for the first 100 eligible donations (you heard that right)
🐻 Meet some special mascot guests

Whether you donate a backpack, a pack of pencils, lined paper or make a financial contribution, every gift helps a local student start the school year prepared, confident, and ready to learn.

📍 Auto Connect Sales 1175 Lansdowne St. West
📅 Saturday, August 8
⏰ 10:00 a.m. – 2:00 p.m.

Save this post, tag a friend, and help us #FillTheFords for local students! 🛻✨🎒
👏 A huge thank you to @islinsurance for stepping up to support Backpacks for Success this year! 

Their workplace donation drive is officially underway, and it's a great reminder that making a difference is easy, and can start right at work.

Want to get your workplace, business, or organization involved? Hosting a Backpacks for Success supply drive is easy, fun, and has a direct impact on local students as they head back to school with the supplies they need to succeed.

💬 Comment "BACKPACK" below, and we'll send you everything you need to get started, including our workplace toolkit, wish list, and all the details.

Together, we can help ensure every student starts the school year ready to learn. 📚✨
Every great leader has a story... and today, we're excited to share the beginning of @_thetiffanyshow story as your 2026 United Way Campaign Chair.

As we launch our 85th Community Campaign, we're turning the page to a new chapter - one rooted in connection, collaboration, and the incredible power of community. Tiffany has spent years shining a spotlight on the people, organizations and stories that make Peterborough & District such a special place to call home. Now, she'll help lead a Campaign that celebrates what we can accomplish when we come together.

This grand reveal wouldn't have been possible without the creativity and generosity of Johanna Hawkshaw and the incredible team @yourtvptbo who helped bring our vision to life. Thank you for embracing the fun and helping us tell this story in such a memorable way.

If UW Campaign Chairs came with a Netflix special, we're pretty sure this would make the final cut 🎬🍿 ... 

A special thank you as well to our 2025 Campaign Chair, Paul Rellinger, and our amazing staff for being great sports and helping kick off this exciting new chapter.

Here's to 85 years of neighbours helping neighbours, and to everything we'll accomplish together this campaign.

Welcome to the team, Tiffany! We can't wait to see what we are able to accomplish together.

#UnitedWayPeterborough #CommunityCampaign #85YearsUnited
Now Accepting Applications!📣

United Way Peterborough & District is pleased to announce that we are once again accepting proposals for funding through Reaching Home. 

Reaching Home: Canada’s Homelessness Strategy is a community-based program aimed at preventing and reducing homelessness across Canada. This program provides funding to communities to help them address their local homelessness needs. 

📝To apply, please visit our website at uwpeterborough.ca
‼️All applications must be submitted by Tuesday, August 4, 2026. 

If you’re interested in applying but aren’t sure if you’re eligible, or if you have questions that aren’t answered in the online checklist, please reach out to us at ℹ️ reachinghome@uwpeterborough.ca.
Well prepared and ready to learn! 📚✏️
That’s what Backpacks for Success is all about! Your support helps ensure that students across Peterborough & County have the materials they need to take on the 2026 school year with confidence.

Whether you host a collection drive, become an event sponsor, or make a monetary donation, every contribution makes a difference to school aged students from grades K–12. 

📲 Contact us today to get involved!
Clue number TWO✌️!

Every great leader has a story. Can you find the words that help tell the story of our 2026 Campaign Chair?

Drop your guesses below👇…
👀 The first clue has arrived!

Every great leader brings something special to the table, and these six emojis represent just a few things that make our 2026 Campaign Chair who they are ✨

Can you guess who it might be🤔?
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