PETERBOROUGH, ON – Just in time for Paint the Town Red, United Way Peterborough & District has launched mobile giving as part of its 2017 campaign. Local Foodies who can’t join us at Paint the Town Red can now donate $20 to United Way via text message.
Neil Morton, Campaign Chair, stated “I am excited that UW Peterborough is innovating like this, and using technology to make it easy for people to donate on demand. UW Peterborough is one of the first United Way organizations in Canada to implement mobile giving, and the smallest city to do so.”
So how does work? Diners can make a $20 donation to United Way of Peterborough & District by texting UWPTBO to 20222.
No standard text messaging fees are incurred by mobile users to initiate and complete a text message donation. No portion of any amount donated is held by participating wireless providers. United Way Peterborough receives 100% or each donation made by text message. All mobile users can obtain a tax receipt for their donations made via text message by visiting the Mobile Giving Foundation Canada website.
Lisa Smith, Director of Philanthropic Impact, emphasized “the United Way Peterborough team will be making a strong push on social media and at local events to get the word out about our new text to donate program and we hope our community and media partners will spread the word as well.”
For more information, please contact;
Jim Russell, CEO
United Way Peterborough & District